Gillian Greaves

About Gillian Greaves

Integrated media and marketing professional with 20 years’ experience across brand strategy, ideation, activation and planning/buying teams. Problem solver and creative thinker with experience in client leadership, planning and activation across a wide range of categories including CPG, beauty, luxury, QSR, retail, health, electronics, spirits, technology and finance managing budgets up to $200MM. A true team player with excellent leadership skills and business acumen having managed 40 directly and almost 100 indirectly. Ability to strategically plan and execute end to end media programs inclusive of video, both linear and digital, OOH, experiential and the entire digital ecosystem. Able to manage both internal and external deliverables including but not limited to, scope development, P+L management and pipeline opportunities. Attention to detail and effective time management skills both in groups and individually. Excellent in both verbal and written communication. Strong presentation and negotiation skills.

Experience

1. Principal Agency Development Manager

   Amazon

   Mar 2026 — Present · NY, US

Education

• Villanova University

  Bachelor of the Arts, Communication and Theater

Skills

• Digital Marketing
• Integrated Marketing
• Mobile Advertising
• Strategy
• Strategic Partnerships
• Media Planning
• Mobile Marketing
• Doubleclick
• Media Buying
• Comscore
• Digital Media
• Television
• Social Media
• Digital Strategy
• Media Strategy