Gillian Cunningham

About Gillian Cunningham

I help brands tell their story clearly, engage their audiences meaningfully, and build…

Experience

1. Account Manager

   Flourish

   Apr 2024 — Present · Huntsville, AL, US

   Spearhead the development and implementation of comprehensive marketing strategies, ensuring alignment with client objectives and growth goals- Lead and mentor a dynamic team of Marketing Associates, enhancing their skills and performance through hands-on training and guidance- Conduct thorough reviews and give final approval on all marketing materials including copy, graphics, and blog content, ensuring quality and coherence- Expertly navigate market trends and competitive landscapes, crafting and executing effective marketing strategies tailored to client needs- Monitor and analyze campaign analytics to gauge success and make data-driven adjustments, optimizing marketing effectiveness and ROI- Proactively identify and address potential strategy weaknesses, seizing new opportunities within budget constraints to maximize client satisfaction- Manage multiple project timelines, ensuring all tasks are prioritized and completed within established deadlines- Oversee cross-functional teams across all strategy phases, guaranteeing seamless coordination and adherence to deadlines- Assess the impact of marketing campaigns, swiftly adapting strategies to industry changes and challenges to maintain client advantage- Engage directly with clients to define project scopes and budgets, recommending optimal solutions to meet their marketing needs- Deliver compelling presentations to teams, clients, and prospects, effectively communicating strategies and insights through workshops and briefs- Build and maintain strong client relationships through transparent, honest communication, fostering trust and long-term engagement- Manage client billing and conduct regular performance reports, ensuring transparent communication and strategic recommendations to enhance profitability- Continuously monitor industry trends, providing insightful recommendations and innovative ideas to keep clients at the competitive forefront.

Education

• Missouri Baptist University

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

  2016 — 2018

• Lewis and Clark Community College

  Associate of Arts (A.A.), Public Relations, Advertising, and Applied Communication

  2015 — 2016

• Missouri Baptist University

  Bachelor of Arts, Journalism