Andrew G.

Digital Product Manager @IHG Hotels & Resorts

Grand Rapids, MI, US
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WORK HISTORY

Aug 2023 — Present

Digital Product Manager @IHG Hotels & Resorts

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Atlanta, GA, US

Led product management for loyalty, booking and account experiences across web and mobile for 100M+ IHG One Rewards members, owning roadmap and delivery for core “Settings” and account flows.Drove the redesign of the unified Settings experience, consolidating personal info, payment methods and travel preferences into a single hub to reduce friction and improve self-service completion rates.Partnered with design, engineering and Salesforce teams to deliver a new voucher deposit experience, aligning APIs, eligibility rules and error handling across web and app for a phased global rollout.Defined and launched Travel Preferences and related account features, working with mobile and web teams to ensure consistent UX, clear help content and robust analytics instrumentation.Contributed to Webby Award–winning work on the IHG mobile app, improving key journeys for loyalty members through UX enhancements, performance tuning and better in-flow messaging.Collaborated with loyalty and marketing teams on initiatives like Hertz status match and Rakuten earning, translating partner requirements into user journeys, backend contracts and launch plans.Championed an experiment-driven approach using Adobe Analytics and FullStory, writing tracking requirements, identifying friction points and prioritizing A/B tests to inform backlog and feature decisions.Coordinated with global content, localization, operations and support teams to ship features with clear release plans, translated content and frontline readiness.

EDUCATION

2002 — 2007

Cornerstone University

Bachelor of Arts (B.A.), Business Administration and Management, General

ABOUT ANDREW G.

Senior Digital Product Manager with 12+ years building consumer-facing web and mobile products across retail, hospitality, e-commerce and membership businesses. I lead cross-functional teams to ship experiences that improve loyalty, retention and revenue for tens of millions of users, including 100M+ global loyalty members.I’ve owned products end to end – from discovery and strategy through delivery, experimentation and ongoing optimization. My background spans loyalty and membership programs, booking and payments flows, digital storefronts, and data-informed UX improvements for high-traffic apps and sites. I enjoy working at the intersection of product strategy, UX, engineering and analytics to solve real user problems and move key metrics.I’ve had the chance to build and grow digital products at Meijer, Amway, Climate FieldView and IHG Resorts & Hotels, partnering with hundreds of talented engineers, designers, analysts and marketers. Along the way I’ve launched multiple e-commerce experiences, mobile apps, APIs and backend services, and helped teams adopt a more outcome-driven, experiment-heavy way of working.Focus areas:• Loyalty, membership and subscription experiences• Mobile and web apps for high-traffic consumer products• Data and experimentation (Adobe Analytics, FullStory, A/B testing, funnels)• E-commerce and digital payments flows• AI-powered and personalized experiences across content, offers and journeysBased in Grand Rapids, MI. Open to remote-first roles and hybrid opportunities in Chicago and other major U.S. hubs.Outside of work, you’ll usually find me on the golf course, at a concert or game, or hanging out with my family and our dog, Luna. Always happy to connect over product, sports, music or career conversations – feel free to reach out at A••••••••@gmail.com.

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Andrew G. — Digital Product Manager at IHG Hotels & Resorts in Grand Rapids, MI, US | Unifers