Gilles Lievens

Director Distribution Performance & Business Development Massey Ferguson Europe & Middle East @AGCO Corporation

Beauvais, FR
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2025 — Present

Director Distribution Performance & Business Development Massey Ferguson Europe & Middle East @AGCO Corporation

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As member of Massey Ferguson Leadership Team for Europe & Middle East, main mission consists in driving distribution performance and contributing to the development of the Massey Ferguson business across the region. Main activities include:• Develop and execute market strategies to achieve market share, volume, and margin objectives• Define and drive the Go-To-Market strategy in collaboration with Distribution Management• Implement and monitor Dealer Business Plans to enhance market coverage and conversion• Analyze and optimize sales performance, dealer inventory and business metrics• Create and deliver strategic reports to Leadership for informed decision-making• Collaborate with Marketing to define and execute strategic and tactical actions

EDUCATION

N/A

Paris-Pantheon-Assas University

Bachelor's degree, International Economics

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Lycée Victor Duruy

High School Diploma / A-levels, Maths and Sciences Baccalaureate

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NEOMA Business School

Master's degree, Accounting and Finance

SKILLS

Customer Relationship Management (Crm)ManagementNegotiationFinanceManagement ConsultingRisk ManagementBusiness PlanningCommercial LeasingBusiness DevelopmentProject ManagementCapital GoodsCommercial LendingStrategySalesCrmBusiness PlanMarketingRetail Financing

ABOUT GILLES LIEVENS

Performance-driven and strategic-minded executive bringing 25+ years comprehensive achievements across marketing, product development, sales channel-distribution, operations, finance and global project management with broad exposure in international fast moving organizations. Leverage business acumen across diverse cultures and industries with a genuine passion to lead. 20 years experience in the capital equipment industry. Expertise in retail management.More detailsAfter graduating from NEOMA Business School (formerly ESC Rouen), I started my career as a consultant for two of the major European management consulting firms. I had the opportunity to work on a wide array of projects across many business sectors and functions. Main clients included: BNP Paribas, BPCE Group (formerly CNCE), ABN AMRO, AFD Group, Carrefour, France Tavail (formerly Unedic). Main functions included: product marketing, channel-distribution, global B2B, financial risk department, capital, internal audit, IT-IS department, global procurement.Then, I joined CNH, one of the global leading companies in capital equipment (Agri & Construction). I first started working for CNH Capital, the financial services captive company of the group. Then, I joined the New Holland Agriculture Brand in the Network Development Team. For both positions at EMEA region level.In 2016, I joined Doosan Bobcat to take responsibility of Network Development EMEA team with main responsibility to deploy the Channel strategy in the region.Last, I joined AGCO Corporation to drive Distribution Performance and Business Development for the Massey Ferguson Brand in the Europe & Middle East region.Fully proficient in English, French and Italian.

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Gilles Lievens — Director Distribution Performance & Business Development Massey Ferguson Europe & Middle East at AGCO Corporation in Beauvais, FR | Unifers