Gill Blake
Marketing Manager @Ordnance Survey
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WORK HISTORY
Marketing Manager @Ordnance Survey
Southampton, GB
Responsible for all marketing and communications activities as well as creating and delivering the marketing strategy to help deliver the business unit plan. Using marketing expertise to recognised the value of our data, services & support and demonstrate how OS is driving innovation – for our customers across government and our partners.
EDUCATION
Solent University
Marketing
SKILLS
ABOUT GILL BLAKE
Customer-focused strategic marketing professional. Responsible for all marketing and communications activities as well as creating and delivering the marketing strategy to help deliver the business unit plan. To ensure OS is recognised for the value of our data, services & support and demonstrate how we are driving innovation – for our customers across government and our partners.B2G Marketing strategy across all levels of governmentWorking with key government stakeholder groups of mapping agreements and government tendersLooking at ways to capture value using marketing techniquesDeveloping case study matrix and value model for B2GDeveloping social media channels for governmentDeveloping customer propositions for B2GEvaluating web performanceForum strategy and future web development work for our B2G customersLooking for opportunities to develop strategic alliancesContent strategy for B2GGo To Market propositions and customer value propositionsMarketing campaign and project managementBudget planning and evaluation Specialties: Government collaboration projectsUsing spatial data within public sectorPublic sector market knowledge and gap analysis Marketing agency procurement and evaluation B2G Go To Market propositionsB2G Customer value propositions
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