Giles Finch
Senior Director, Wholesale & Institutional Marketing @Equiton
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WORK HISTORY
Senior Director, Wholesale & Institutional Marketing @Equiton
Burlington, ON, CA
Partner with sales leaders and key stakeholders to develop and execute integrated marketing strategies that enhance brand visibility, engage target audiences, and drive business growth for Wholesale and Institutional across paid, owned, and earned media channels.
EDUCATION
Ivey Business School at Western University
Strategic Marketing
Schulich School of Business - York University
Marketing Management
Wilfrid Laurier University
Diploma in Business Administration
Tulane University - A.B. Freeman School of Business
MBA Essentials
Schulich School of Business - York University
Project Management
The University of Western Ontario
Bachelor of Arts
SKILLS
ABOUT GILES FINCH
I’m a collaborative, customer focused, award winning marketing leader with expertise developing strategic B2C and B2B marketing programs. Dedicated to transforming business goals into dynamic marketing plans that deliver measurable results.As a fact based, data driven marketer, I combine insights, analytics, and common sense to solve problems and inform decisions. I have a proven track record leading cross functional teams of specialists through the planning and execution of fully integrated, performance driven marketing that consistently exceeds targets. I\'m adaptable and agile, capable of quickly pivoting to meet evolving business needs.I consider myself a strategic and creative brand champion. Skilled at vertically integrating brand with company mission, and elevating market differentiation by highlighting competitive advantages through compelling, benefit-driven messaging, tailored to the needs of diverse audiences.As an inclusive leader, I’m committed to creating a culture of diversity, collaboration, recognition, and performance. I am genuine and caring without losing sight of the business outcomes and financial results we’re accountable to deliver. I lead by example and believe in rolling-up my sleeves to help get things done. My goal is to inspire and unite teams across the organization, aligning everyone toward shared objectives and desired outcomes.
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