Gilesa Thomas

Growth Marketing Leader

Role
Co-chair Head of Marketing at Boston Roller Derby, Inc
Location
Quincy, MA, US
LinkedIn followers
500 followers

About Gilesa Thomas

Growth marketing leader driving multi-channel acquisition and lifecycle strategy across SaaS, consumer, and nonprofit environments. Proven track record of scaling engagement (49K+ sessions), optimizing CAC through paid media and experimentation, and building data-driven marketing systems that improve conversion and pipeline performance.

Experience

  1. Co-chair Head of Marketing

    Boston Roller Derby, Inc

    May 2024 — Present · Boston, MA, US

    As a CoChair of Marketing for Boston Roller Derby, I develop, oversee, and execute our strategy. From an intraleague league perspective and in addition to managing a team, I work very closely with Bout Production, Design, Sponsorship, Outreach and ILC to ensure that their messages are being elevated and that their marketing needs are being fulfilled. Of note, I have driven multi-channel growth for Boston Roller Derby, increasing website sessions by 9.1%(17.3K) and page views by 5.3% YoY (28.7K), while generating $86.7K in ticket revenue over two seasons through optimized digital campaigns andaudience targeting.

Education

  • Boston Latin Academy

    High School Diploma

    2010 — 2014

  • Emerson College

    Bachelor of Science (BS), Marketing Communications

    2014 — 2018

Skills

  • Management
  • Experience in Office Enviroment
  • Powerpoint
  • Microsoft Excel
  • Theatre
  • Thrive in a Fast-Paced Environment
  • Public Speaking
  • Phone Etiquette
  • Microsoft Word
  • Time Management
  • Hubspot
  • Acting
  • Leadership
  • Research
  • Blogging
  • Communication
  • Photoshop
  • Yardi Property Management
  • Search Engine Optimization (SEO)
  • Organization Skills
  • Sharepoint
  • Editing
  • Salesforce.com
  • Teamwork
  • Creative Writing
  • Customer Service
  • Social Media
  • Microsoft Office
  • Adobe Photoshop

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Gilesa Thomas — Co-chair Head of Marketing at Boston Roller Derby, Inc in Quincy, MA, US | Unifers