Giles Quick
Worldpanel Uk Director @Kantar
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WORK HISTORY
Worldpanel Uk Director @Kantar
I work mainly in food, drink, health and nutrition - and am learning about personal care markets. I spend my life listening. To consumers about what works, what they need and why and to retailers, food and drink manufacturers about what works, what they need and why. Then I try and help. Synthesise. Look for patterns. Opportunities - I guess I help solve problems which in turn lead to brand growth. From helping to solve the UK obesity crisis to helping a brand grow.Most of my work is in the UK but I also act as (in) appropriate Uncle to our team in the USA, I try to help but I probably simply amuse, still it gives my daughter the opportunity to provide me with a shopping list for A&F (and me the excuse to go)My passion at work is understanding HOW consumers DO what they do. WHY they eat what they eat, what drives choice and CHANGE. I\'m a firm believer that it all starts at the point of consumption. The consumer decides, sets the rules - it\'s for brand to learn these rules. I simply look and learn and then tell the story and hopefully the insight.
SKILLS
ABOUT GILES QUICK
I’ve been at Kantar Worldpanel a long time. A very long time. A very, very long time, and only on a handful of days has it been anything less than fun and stimulating, often inspiring and uplifting. Just occasionally life changing. I try to do two things. Do the best for our clients and do the best for the team. If I can look you in the eye and know that I have done what is right then I sleep easy. I love presenting, story-telling and watching the team develop. I’ve a bundle of faults. An ark full. They come in pairs, two by two. Fortunately, I’m always learning, often from the most unlikely of sources. Professionally I love people who are passionate, inquisitive and show great attitude. You can’t change what you are born with but you can change your attitude. Give me someone with average skill but extra ordinary attitude over a genius with bad attitude any day. If you fancy finding out a bit more about us then here\'s a link to some prettier faces than mine I’ve three too many kids, Tom (22), Jack (20) and Beth (19) and two very expensive cats (Bramble & Ted - stupid name for a cat I know, but I\'m not guilty). I live in Dorking, in the hills, I have a chapel, a coach house, gargoyles and gothic architecture in the garden. My life’s ambition is experiencing it. I’ve made a host of mistakes but I would make most of them all over again. My loves are many, but first among many include, travel mainly chasing wildlife from tigers, polar bears, elephants, honey badgers and echidnas; theatre, walking in London, cricket, photography and Tottenham. Especially Tottenham. I\'ve recently discovered gigs again (do they call them that any more?) and I love Eliza and the Bear, Coasts, Amber Run, Kodaline, and The Temper Trap. Few things make me laugh but many things make me happy. Off for three months in October on a truck round South America with Tom. Must be mad - but can\'t let Parkinson\'s win! Catch the world while you can.
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