Gil Bushkin
Vice President Interactive Marketing @PENN Interactive
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WORK HISTORY
Vice President Interactive Marketing @PENN Interactive
NY, US
EDUCATION
The College of Management Academic Studies
Bachelor of Arts - BA, Economics & Management; Concentrations in Entrepreneurship and Marketing
SKILLS
ABOUT GIL BUSHKIN
As a dedicated, fully engaged Head of Marketing, I drive business growth and continuous user engagement in competitive digital spaces. I have delivered consistent results across multiple platforms and markets in the US and globally. With in-depth international experience increasing user loyalty and company profitability, I have an ability to provide a unique vision that inspires diverse groups of talent and encourages fresh, new ideas and perspectives. Coupled with a data-driven tech-savvy skill set, I find the path to improve services and products that simplify customer experiences — escalating user acquisition and retention and driving the success of the business.Career Highlights include: Increased annual revenues to >$100M, making betPARX a national competitor. Championed e-commerce growth for $20M high-end portfolio with 18 brands for Global-E. Created an interstate poker network in the U.S. and doubled the network in size for Holdings, PLC.As a leader, I create a collaborative culture of success. I lead by example, working with employees to find focus and develop achievable targets that align with organizational goals. I strive always to improve, recognizing opportunities to optimize processes and delivering solutions that increase efficiencies while lowering costs. Across digital media landscapes, industry executives must be future-forward focused to continually outcompete. This includes thinking about the next evolutions in the industry, why users select certain subscription services or gaming options, and how we can find those high-margin areas to develop for greater revenue growth. With data-driven insights and visionary leadership, media companies can consistently engage and excite users — promoting loyalty, rocketing profits, and building ground-breaking organizations.Expertise includes brand building, growth initiatives, GTM strategy, user acquisition, lifecycle management, product innovation, SEO, eCommerce, social media, data analytics, and partner alliances.
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