Gilberto MacHado

About Gilberto MacHado

Gilberto “Tito” Machado is a global sports and technology executive recognized for building and scaling some of the most influential platforms in modern sport. As Chief Executive Officer and President of DUPR, he leads the world’s most widely adopted pickleball rating system, connecting millions of players and thousands of clubs across more than 150 countries. Under his leadership, DUPR has grown into a global sports technology company driving adoption, engagement, and monetization through subscriptions, partnerships, and data-driven innovation.Tito has led multiple successful capital raises from leading investors, including Major League Pickleball ownership groups, world-class athletes, and top venture funds. His leadership is defined by vision, precision, and disciplined execution, earning him recognition as one of the most influential young executives shaping the business of sport.In addition to his role at DUPR, Tito is the Founder of Bloom Global, a venture and strategy platform focused on building and investing in high-growth companies across sports, technology, and media. Bloom brings together capital, talent, and opportunity to accelerate innovation and long-term value creation.Tito also serves as Strategic Advisor to Catalyst Tools, leading its U.S. commercial and market-entry strategy. Catalyst Tools is an AI-powered marketing platform redefining how organizations analyze clients, understand audiences, and operate with intelligence and speed.A global operator with a proven record of growth and execution, Tito continues to shape the future of how sport, technology, and business converge worldwide.

Experience

1. Chief Executive Officer & President

   Dupr

   Jan 2024 — Present · US

   DUPR is a consumer-based app company revolutionizing Pickleball by integrating technology. Key investors such as LeBron James, Tom Brady, Kevin Durant, Heidi Klum, Eva Longoria, Michael Phelps, and Tom Ricketts, among dozens of others, have supported our vision. So, what exactly is DUPR? It\'s a dynamic rating system ranging from 2 to 8, offering the most accurate assessment of a player\'s skill, independent of age or gender. With a user base exceeding spread across 150 countries, DUPR stands as the gold standard globally.

Education

• International British Yeoward School

  High School Diploma

  2003 — 2011

• Johan Cruyff College Amsterdam

  Master's degree, Sports Management

• Commonwealth University-Bloomsburg

  Bachelor's degree, Political Science and Government

  2011 — 2015

• Missouri Valley College

  Bachelor's degree, Finance, General

• Columbia University

  Certificate, Sport Industry Essentials

  2018 — 2019

• Commonwealth University-Bloomsburg

  Bachelor's degree, Physical and Biological Anthropology

  2012 — 2016