Gil Gilead

About Gil Gilead

I translate data for business leaders to take action through compelling stories and visualizations\" Experienced Digital Marketing Specialist with a demonstrated history of working in the hospital & healthcare industry. Skilled in management, analytics, paid search, social media, public speaking, and strategy. Strong marketing professional with a MBA focused in Marketing from Baruch College.

Experience

1. Digital Marketing Analytics Specialist

   Siemens Healthineers

   Jan 2020 — Present

   Track leads on key marketing campaigns across the Diagnostics business - closing loop with Eloqua and Oracle Sales Cloud • Measure the success of digital marketing campaigns by harnessing data from multiple sources including websites, email, social media, programmatic, and paid search advertising • Utilize compelling data visualizations and visual storytelling to present campaign results to relevant stakeholders for data-driven decision-making • Interpret campaign activity results, highlighting trends and opportunities to recommend optimizations and strengthen campaign decision making with the Content and Creative, Marketing, and Executive teams • Drive data-integration and a holistic dashboard view by cross-collaborating with platform owners including Domo, Eloqua, adobe, Qlik, and SAP BW • Help establish lead qualification standards to be shared among marketing and sales • Oversee CRM effectiveness for campaigns, championing the processes, tools, and education needed around lead collection, management, and follow-up • Optimize websites for search engine visibility including metadata, images, and copy significantly increasing MOM web traffic • Map and implement post-trade-show customer nurture pathways Convert global digital demand campaigns to high-impact, high-value digital local campaigns • Carry out multi-country web lead capture campaigns in collaboration with country marketing and web teams • Generated dozens of leads and increased web traffic through optimizing content, SEO and A/B testing • Create new online, demand generation campaigns in conjunction with countries • Create and write content for lead nurture campaigns

Education

• Baruch College

  MBA, Business, Marketing

  2012 — 2014

• Vassar College

  Qualifiers for MBA, Business

  2008 — 2009

• The Open Univeristy, Israel

  Qualifiers and MBA Courses, Business

  2009 — 2011

• Tel Aviv University

  Bachelor of Arts in Performance Arts, Acting, Theatre Studies

  2003 — 2006