Gigi Gonzalez
Associate Director @Horizon Media
Signup · Get unlimited contacts
WORK HISTORY
Associate Director @Horizon Media
Supervise the development of strategic and tactical execution of all media buys for multicultural audience. Since November 2019, all Sundial campaigns have been multicultural, with main targets being AA Women and AA/HS Men. Every year, I push for the brand to invest in bigger cultural partnerships. I also manage 2 direct reports (Assistant Planner & Planner), coaching them to maximize success, identifying training needs for improved performance, setting goals for career development, and ensuring actions are taken. Notable Achievements-Over the course of my time in this role, I’ve helped Sundial significantly increase investment within Black-owned media partners. YOY we have increased from 8% in 2019 to 23% in 2022-Managed our negotiation with Elle/Hearst to own the “State of Black Beauty” hub for the full year, with half to MADAM and half to our main brand SheaMoisture. We have seen great delivery on the plan so far, and it over-delivered on planned impressions-Recommended Sundial to work with TikTok’s Creator program, for our MADAM MCJW launch. This resulted in working with 5 multicultural influencers that resulted in over a million views and TikTok creator team to publish a case study on the successful results.
EDUCATION
Loyola University Maryland
Bachelor of Arts, Communication
SKILLS
ABOUT GIGI GONZALEZ
A highly agile and adaptable Media & Digital Marketing asset, I have demonstrated…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.