Gigi Elizabeth Taylor
Senior Researcher Customer Experience Sme @Radiant Digital
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WORK HISTORY
Senior Researcher Customer Experience Sme @Radiant Digital
Austin, TX, US
Working as a mixed method CX researcher, I synthesize both quantitative and qualitative research to deliver journey maps, personas and a segmentation strategy. I use descriptive and inferential statistical techniques to analyze survey data sets. I use text and narrative analysis to code and categorize open text survey responses. Research used to improve the customer experience of NRCS (National Resource Conservation Service) users. Team lead using Jira project management tool.
EDUCATION
University of North Texas
Master’s Degree
University of Colorado Boulder
BA
The University of Texas at Austin
Master's degree
The University of Texas at Austin
Doctor of Philosophy - PhD
ABOUT GIGI ELIZABETH TAYLOR
I am a consumer anthropologist working as a mixed methods CX/UX researcher in Austin, Texas. I embrace the idea that consumer and user experience insights informed by cultural anthropology can serve as the muse and inspiration for all aspects of product, service and brand strategy. I am currently a Senior CX/UX Researcher with Radiant Digital. I started my career as an account planner at Publics & Hal Riney Advertising in San Francisco where I was first introduced to the application of anthropology to advertising. I left to work as a consultant and later became a partner with Practica, a consumer anthropology research consultancy. Previously, I was a UX researcher at Indeed where I conducted strategic user research within the HR tech industry. I was also an Assistant Professor of Advertising at Texas State University. I introduced Account Planning (strategic planning) into the advertising curriculum. In addition, I integrated elements of qualitative cultural anthropology into my media planning and account planning classes. I have a PhD and MA in Advertising from the University of Texas and an MA in Applied Anthropology from University of North Texas. My published academic research has appeared in both advertising and anthropological journals. Visit my webpage https://gigitaylor.com/
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