Giffney Nagel

About Giffney Nagel

That\'s a good start to your About section! It highlights some strong qualities. To align…

Experience

1. Director of Marketing

   S4 Lights

   Mar 2023 — Present · Atlanta, GA, US

   Foundational management of the company-wide tech stack (NetSuite, Zoho, Shopify Plus)-Rescued a struggling NetSuite/Suite Commerce ERP implementation by bringing on 3rd party resource to move the project to completion-Built new D2C and B2C Shopify Plus website with skus and complex customizations in 90 days-Aligned Marketing and Sales departments moving us into one CRM and Automation system (Zoho)-Created roadmap, plan and execution of the Marketing tech stack-Managed all design and marketing communications and build out of boothes for 5 tradeshows (2 major a year)-Stood up a new DAM (Digital Asset Manager) to streamline Marketing deliverables and improve sales enablement-Overhauled old, inefficient and poorly documented processes with new processes support by technology and workflows-Oversee all product photography and global lifestyle photo shoots-Produced two catalogs with very tight turnarounds on time and on budget.

Education

• The University of Alabama

  B.A., English and French Major, Marketing minor

  1990 — 1994

Skills

• Business Development
• Digital Marketing
• Marketing Management
• Email Marketing
• Coworking
• Brand Management
• Content Strategy
• Marketing Strategy
• Direct Mail
• Sales
• Newsletters
• Entrepreneurship Development
• Content Writing
• Strategy
• Brand Development
• Brand Awareness
• Management
• B2b Marketing
• Proposal Management
• Copywriting
• Marketing Communications
• Digital Media
• Event Management
• Recruiting
• Content Marketing
• Proposal Writing
• Interactive Marketing
• Account Management
• Branding & Identity
• Interactive Advertising
• Social Media
• Content Development
• Placemaking
• Editing
• Product Naming
• Social Media Marketing
• B2b
• Public Relations
• Marketing
• Corporate Communications