Elizabeth Gibson

WORK HISTORY

EDUCATION

ABOUT ELIZABETH GIBSON

Specializing in digital platform and program transformations. With B2B, B2C and B2B2C experience, my focus is to align business goals with digital strategies to drive revenue growth and customer engagement. I craft successful marketing plans for digital capabilities and product solution enhancements; always looking for ways to improve and refine tactics.Less of a specialist and more a generalist, I have a comprehensive skillset in- social media and digital marketing- search engine optimization and management- public relations and corporate communications- brand management- product ownership- lead generation- and multi-channel integrated marketing strategies. My background in communications, graphic design and web development helps me to integrate copy and visual elements for a complete user experience. Approaching projects with a data-driven mindset, I use analytics to drive tangible results that increase revenue and optimize ROI.Committed to continuous improvement, I\'m currently advancing my soft skills to include French. I want to better communicate and understand cultural differences within Canada on a national level. My driving factor is to find ways to better communicate to segmented target markets.In my spare time, I enjoy pottery, travelling, and spending time with my family. A geek at heart, I have a soft spot for comics and board games. I love to network and connect. Send me a DM to set up a coffee chat or email me at e••••••••@gmail.com.