Danielle Gibson
Senior Product Marketing Lead, Shopify Plus & Merchant Services @Shopify
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WORK HISTORY
Senior Product Marketing Lead, Shopify Plus & Merchant Services @Shopify
Toronto, CA
Focused on coaching PMMs into AI-powered storytellers, defining crisp positioning and equipping creative, sales, and cross-functional partners to launch products that move markets.• Drive portfolio-level product marketing for Merchant Services, covering Payments, Financial Solutions (banking, lending, credit, tax, bill pay), and Shipping & Fulfillment, across first-party and partner ecosystems.• Champion solution and product story arch quarterly, including determining the hierarchy in our audience-centric GTM plans and redesigning our web presence, navigation and information architecture• Led marketing strategy for pricing and packaging of Shopify Plus and new enterprise offering in 2024• Conducted market research for positioning of mid-market and enterprise plans, narrative, and opportunities
EDUCATION
General Assembly
Product Management
Queen's University
Bachelor of Arts and Science, Political Studies Major and Global Development Minor
Reforge
Product Growth
SKILLS
ABOUT DANIELLE GIBSON
I lead product marketing and communications at Shopify as a storyteller first - turning merchant insights into memorable narratives, clear positioning, and integrated GTM across B2B, B2C, and Enterprise. I partner with product and revenue teams to package our unique value, enable frontline teams, and bring our story to life—driving customer value, adoption, and growth.
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