Gibson Charry
Senior Media Planner at DDB Mudra Group
- Role
- Senior Media Planner at Ddb Mudra Group
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Gibson Charry
The best sensation in the Universe is getting paid to do what you relish.
Experience
Senior Media Planner
Oct 2024 — Present · Mumbai, IN
Spearheaded strategic campaign placements during major sporting events, achieving a cumulative reach of over 250 million viewers on Linear TV, CTV, and HH.Contributed towards ideation on a Property on Aha OTT.Developed and executed media plans for Adani Wilmar LTD, ACC, and Ambuja along with RR Kabel and JL Morisson on media like TV, Print, and Radio.Developed the Annual Operating Plans for above brands for 3consecutive years, shaping national media strategy with measurable KPIs, forecasting media deliveries, and evaluating category-level SOV to maintaining a competitive edge.Worked on Weekly and Monthly reports for categories like Packaged Rice, Branded Atta, Food Product Range, Toilet Soaps, Detergents and Bars, Lubricants, Wires and Cables, Baby Care, and Hair Dyes.Worked on Sentinel Software, which used to help during Pitch as well as strategy work.
Education
University of Mumbai
Bachelor in Business Management (Fy.Bms), Business Administration and Management, General
Mumbai University Mumbai
HSC
2017 — 2018
National Open School board NIOS Admission Form Class 10th 12th 2019-20Delhi
Ssc
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