Gibson Charry

Senior Media Planner at DDB Mudra Group

Role
Senior Media Planner at Ddb Mudra Group
Location
Thane, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Gibson Charry

The best sensation in the Universe is getting paid to do what you relish.

Experience

  1. Senior Media Planner

    Ddb Mudra Group

    Oct 2024 — Present · Mumbai, IN

    Spearheaded strategic campaign placements during major sporting events, achieving a cumulative reach of over 250 million viewers on Linear TV, CTV, and HH.Contributed towards ideation on a Property on Aha OTT.Developed and executed media plans for Adani Wilmar LTD, ACC, and Ambuja along with RR Kabel and JL Morisson on media like TV, Print, and Radio.Developed the Annual Operating Plans for above brands for 3consecutive years, shaping national media strategy with measurable KPIs, forecasting media deliveries, and evaluating category-level SOV to maintaining a competitive edge.Worked on Weekly and Monthly reports for categories like Packaged Rice, Branded Atta, Food Product Range, Toilet Soaps, Detergents and Bars, Lubricants, Wires and Cables, Baby Care, and Hair Dyes.Worked on Sentinel Software, which used to help during Pitch as well as strategy work.

Education

  • University of Mumbai

    Bachelor in Business Management (Fy.Bms), Business Administration and Management, General

  • Mumbai University Mumbai

    HSC

    2017 — 2018

  • National Open School board NIOS Admission Form Class 10th 12th 2019-20Delhi

    Ssc

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Gibson Charry — Senior Media Planner at Ddb Mudra Group in Thane, MH, IN | Unifers