Gibson Yebba
Vice President Account Director
- Role
- VP Director Client Lead at Digitas North America
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Gibson Yebba
With 12+ years of shaping B2B and B2C brands across omnichannel touchpoints, I bring a passion for strategy, storytelling, and results. I help brands grow smarter and more sustainably by crafting innovative, audience-first marketing and content strategies that connect, convert, and leave a lasting impact. What I bring to the table-A deep bench of experience in brand strategy, integrated campaigns, market insights, and experience design -Proven success building and activating brand platforms that work hard across every channel—from digital to IRL -A strategic brain + creative heart—paired with strong presentation skills to sell in ideas and bring teams along -A holistic view of design and marketing disciplines, with the ability to bridge strategy and execution seamlessly Let’s just say: I love connecting the dots between insight, creativity, and measurable impact.
Experience
VP Director Client Lead
Apr 2025 — Present
Education
The University of Connecticut
B.A.
2007 — 2011
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