Chris Gibbons
Marketing Leader | Driving Growth for Businesses
- Role
- Senior Director, Marketing Science at Ayzenberg
- Location
- Costa Mesa, CA, US
- LinkedIn followers
- 500 followers
About Chris Gibbons
Marketing leader with over a decade of agency experience partnering with clients across technology, gaming, sports, entertainment, retail, CPG, automotive, and financial services. Combines deep industry knowledge with strategic expertise, data-driven analysis, performance measurement, and market research to develop actionable insights and elevate brand performance. Experienced in leading cross-functional teams, managing multi-account client relationships, and delivering measurable business outcomes. Helps organizations understand results, optimize performance, and maximize impact by translating complex data into clear, actionable strategies that drive growth.Notable clients include Activision-Blizzard, American Express, Audi, Coca-Cola, EA Games, Facebook (Meta), Microsoft, Pepsi, Riot Games, Samsung, Western Digital, and XboxStrong educational background with a BA from Harvard University and MBA from Pepperdine\'s Graziadio Business School.
Experience
Senior Director, Marketing Science
Apr 2022 — Present
Marketing & advertising agency leader overseeing cross-account teams, helping brands unlock growth through insights & analytics, data-driven decision-making, and effective execution.• Lead and manage marketing strategists and analysts across multiple accounts, providing senior leadership, client advisory, and mentorship• Drive business impact through ROI analysis, performance optimization, and strategic positioning• Translate complex data into actionable insights that inform planning and accelerate business growth• Notable clients: Activision-Blizzard, Bethesda, CAPCOM, EA Games, Intel, Mercury Insurance, Microsoft, Riot Games, Ubisoft, Xbox
Education
Pepperdine Graziadio Business School
Master of Business Administration - MBA
2018 — 2020
Harvard University
BA, Sociology
2010 — 2014
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