Gib Riffle
Director of Strategic Marketing
- Role
- Director of Strategic Marketing at ProRehab
- Location
- Evansville, IN, US
- LinkedIn followers
- 500 followers
About Gib Riffle
Director of Strategic Marketing at ProRehab. I have worked with our marketing team to achieve remarkable growth each of the past 14 years in a very competitive marketplace. We have the largest market share of among all Confluent Health Companies in the United States. In my position I am responsible for developing strategic plans for the growth and development of ProRehab including our established clinics and new locations throughout Southern Indiana, Central and Western Kentucky. Responsibilities include creating and developing television, radio and print commercials, and the development of web based material through YouTube, Facebook, Twitter, website and other internet based communication sources. Responsibilities also include the development of communications to the corporate, education and health care areas within the communities we serve. This position also requires ongoing development of specialty programs such as concussion education, physical exam and functional movement screen programs for student/athletes within the communities where our clinics reside. Our marketing efforts include the health care provider population, industry and the community. Finalist (Top 3 in the U.S.) for the Director of the Year Award in 2022 and 2023. Executive Customer Representative, Team Leader with Merck. I won a Vice-President\'s and Director\'s Award for sales performance, received three promotions, and was chosen to speak at the National Sales Conference. I have a successful track record in growing sales and market volume over several disease states. Founded Med-Well, a health and wellness organization developed to assist business in controlling health care costs. Developed and implemented the first health risk based insurance program in the United States. 1994 winner of the Astra/Merck National Managed Health Care Congress Award for the most innovative wellness program in the United States. Also, winner of International Distributors Award for most innovative program in North America in 1995. I sold the business in
Experience
Director of Strategic Marketing
Nov 2010 — Present · Evansville, IN, US
Develop, manage, and implement marketing programs for ProRehab to promote excellence in care for sports medicine, physical and occupational therapy.
Education
Indiana University Bloomington
Masters of Science
Indiana University Bloomington
M.S.
1984 — 1985
University of Evansville
Bachelors of Science
University of Evansville
Bachelor of Arts (B.A.)
University of Evansville
BA
1978 — 1983
Skills
- Team Leadership
- Public Relations
- Program Development
- Medical Devices
- Training
- Budgets
- Nonprofits
- Fitness
- Healthcare
- Pharmaceutical Sales
- Strategic Planning
- Diabetes
- Customer Service
- Coaching
- Orthopedic
- Leadership
- Management
- Marketing Strategy
- Wellness
- Sales Effectiveness
- Cardiology
- Team Building
- Public Speaking
- Managed Care
- Event Planning
- Marketing
- Social Media
- Fundraising
- Hospitals
- Sales
- Market Planning
- Pharmaceutical Industry
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