Gianna Passarelli
Growth Marketing & Paid Media | Amazon
- Role
- Head of Media Amazon Brand, Retail, Prime (Xcm) at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Gianna Passarelli
Accomplished and passionate marketer with 12 years of experience across traditional, digital, and emerging media channels for top tier advertisers across tech, telco, entertainment, and retail in both a client and agency setting. Extensive involvement in integrated marketing strategy across paid, owned, and earned channels, holistic comms planning, performance/growth marketing initiatives, and investment and innovation strategies Adaptable and motivated marketer with proven leadership and communication skills and the ability to deliver forward-thinking solutions in a fast-paced environment while effectively and efficiently driving growth and core KPIs.
Experience
Head of Media Amazon Brand, Retail, Prime (Xcm)
May 2024 — Present · Seattle, WA, US
Oversee full-funnel, cross-channel media strategy team across Amazon Brand, Retail, and Prime for North America, inclusive of comms and portfolio planning, holistic audience strategy and prioritization, and premium video.
Education
Binghamton University
Bachelor of Science (BS), Marketing, Management Information Systems
Fashion Institute of Technology
Associate of Science (A.S.), Advertising and Marketing Communications
Skills
- Partner Management
- Adobe Indesign
- Digital Media
- Data Strategies
- Media
- Marketing Communications Planning
- Data Driven Testing
- Publishing
- Adobe Photoshop
- Event Planning
- Project Management
- Advertising Sales
- Wordpress
- Fashion Advertising
- Workplace Psychology
- Public Relations
- Media Strategy
- Marketing Management
- Restaurant Management
- Performance Attribution
- Media Planning
- Photoshop
- Microsoft Word
- Microsoft Powerpoint
- Integrated Marketing
- Team Leadership
- Java
- Youtube
- Interactive Media Planning
- Customer Service
- Visual Basic
- Fashion Design
- Media Databases
- Digital Tv
- Social Media
- Marketing Research
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