Gianna Petruccelli
Connecting Brands + Audiences Authentically | Communications & Media/PR: Quinnipiac Class of ’22 | Content Creation & Community Management | Social Media Strategy & Engagement | Business/Corporate Communications
- Role
- Brand Marketing Specialist - Omnichannel at ADMA Biologics, Inc.
- Location
- Wayne, NJ, US
- LinkedIn followers
- 500 followers
About Gianna Petruccelli
An early career communications professional with strong interests in media/public relations and crisis communications, I am a skilled writer and presenter who quickly connects the dots between messaging intent and delivery using my valuable combination of training in both psychology and communications. In both coursework and internships, I’ve excelled at a strategic and tactical level, developing plans and executing on them, defining and measuring performance against goals, and continually evolving to deliver results. Examples from intern and project work include: • Curating individual/corporate social media communities for Lyst. • Devising a comprehensive rebranding strategy for Zara.com • Creating a full reputation overhaul plan for Paris Hilton. • Developing 360 buyer persona profiles for ideal shoppers at TheGap.com. I love writing and have experience developing communications that consider nuances in intent, tone, and voice to activate, engage, and inspire audiences across mediums and channels. I’m most interested in positions at the intersection between customer experience and brand identity, where I can collaborate with cross-functional creative and business teams on campaigns, platforms, and communications that move the needle. My ability to immerse myself in the unfamiliar, extrapolate from my existing knowledge to bridge the gap, and connect the dots to deliver tangible results in ambiguous environments in a cornerstone of my value proposition. LinkedIn builds great connections. Reach out via InMail or email me at g••••••••@gmail.com.
Experience
Brand Marketing Specialist - Omnichannel
Apr 2024 — Present · Ramsey, NJ, US
Education
Quinnipiac University
Master of Science - MS, Interactive Communications and Media
Quinnipiac University
Bachelor's degree, Psychology
2018 — 2022
Quinnipiac University
Bachelor's degree, Communication and Media Studies
2018 — 2021
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