Gianna del Monte

Senior, Paid Media & Affiliate @Bluemercury

Bluemercury is the nation’s largest and fastest growing luxury beauty products and spa retail chain in the Macy\'s Inc. portfolio. • Own the channel strategy and management across the performance marketing mix, including paid social, search, display, affiliates, sponsored content, connected TV etc. • Oversee performance marketing programs with a focus on core metrics, testing & optimization while staying on-brand • Develop innovative CRM and full-funnel strategies utilizing customer cohort data to build on customer LTV • Implement marketing attribution capabilities incl. media mix modeling and multi-touch attribution as well as build out and advancement of these capabilities for use in planning and day-to-day channel management • Analyze funnel/channel/ad unit analytics and present key learnings and opportunities for improvement