Gianna del Monte
- Role
- Senior, Paid Media & Affiliate at Bluemercury
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Gianna del Monte
Leader in growth marketing, directing data driven marketing teams to deliver the best…
Experience
Senior, Paid Media & Affiliate
Sep 2023 — Present
Bluemercury is the nation’s largest and fastest growing luxury beauty products and spa retail chain in the Macy\'s Inc. portfolio. • Own the channel strategy and management across the performance marketing mix, including paid social, search, display, affiliates, sponsored content, connected TV etc. • Oversee performance marketing programs with a focus on core metrics, testing & optimization while staying on-brand • Develop innovative CRM and full-funnel strategies utilizing customer cohort data to build on customer LTV • Implement marketing attribution capabilities incl. media mix modeling and multi-touch attribution as well as build out and advancement of these capabilities for use in planning and day-to-day channel management • Analyze funnel/channel/ad unit analytics and present key learnings and opportunities for improvement
Skills
- Marketing
- Customer Service
- Social Media
- Marketing Research
- Sales
- Powerpoint
- Digital Marketing
- Marketing Strategy
- Writing
- Microsoft Word
- Direct Marketing
- Microsoft Office
- Content Marketing
- Sem
- Market Research
- Microsoft Excel
- Blogging
- Editing
- Social Networking
- Advertising
- Online Advertising
- Research
- Social Media Marketing
- Public Speaking
- Online Marketing
- Event Management
- Strategic Planning
- Magento
- Affiliate Marketing
- E-Commerce
- Management
- Crm
- Pos Solutions
- Email Marketing
- Inbound Marketing
- Customer Relationship Management (Crm)
- Brand Development
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