Gianna Barberia

Social Media Editor @The Wall Street Journal

New York, NY, US

I\'m proud to have launched WSJ\'s first-ever LinkedIn strategy. In the first few months of these efforts, we saw tremendous growth, bringing in over a quarter of a million additional clicks (a 150% increase) in less than a year, in addition to an 89% increase in impressions, 157% increase in members reached, 53% increase in reactions, 108% increase in comments, and 30% increase in shares. Through these efforts, LinkedIn has maintained a consistent and higher conversion rate than all other social referrers and has become our second-highest followed social platforms. Over the past year (as of Nov. 2025), we have seen a 55% increase in shares and a 9% increase in engagement.Work closely with reporters and editors to help bolster their social media presence.Manage WSJ\'s LinkedIn, Facebook, X/Twitter, BlueSky, Threads, WhatsApp and Reddit accounts.Write and edit compelling social copy. Produce social graphics, vertical videos and GIFs using the Adobe Creative Cloud.

Northeastern University

Bachelor of Arts (B.A.)

Richmond, The American International University in London

Study Abroad

McGill University

Study Abroad

Half Hollow Hills High School West

High School Diploma