Gianmarco M.
CRO Supervisor @Lottomatica
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WORK HISTORY
CRO Supervisor @Lottomatica
I became the CRO Area Supervisor for the Lottomatica, Goldbet, and Planetwin365 brands, reporting directly to the group\'s manager of MarTech team, from October 2025
EDUCATION
Microsoft
Professionista certificato, Microsoft Bing Ads
Liceo Psicopedagogico Archimede 3000
Diploma, Psicopedagogico
Università degli studi Roma TRE
Laurea in scienze della comunicazione, Scienze della comunicazione e dell''informazione
BeDigital Academy
Corso avanzato di Web Marketing, Be Digital Pro con Angelo Laudati
Luiss Business School
Master in Marketing management , Retailing E-Commerce and Management
Google pour les pros
Certificazione Google Ads, Google Ads
ABOUT GIANMARCO M.
CRO Supervisor with a strong focus on Martech Operations, experimentation, and personalization within high-traffic digital environments.I work at the intersection of data, technology, and user experience, designing and executing A/B tests, optimizing conversion funnels, and delivering impactful on-site experiences across web and mobile platforms (including complex SPA architectures).My role involves end-to-end ownership of experimentation and personalization strategies, from hypothesis definition to technical implementation and performance analysis.Core responsibilities:Design, launch, and analyze A/B and multivariate tests to improve conversion and engagementImplement front-end changes via DOM manipulation (HTML, CSS, JavaScript)Manage and deploy tracking and events through Google Tag ManagerOrchestrate personalized experiences and campaigns using personalization toolsIntegrate CRM data and real-time attributes through Optimove for advanced targetingCollaborate with product, marketing, and tech teams to align business goals with user experience improvementsMonitor performance and user behavior through analytics and session replay toolsTech & Tools:Google Tag Manager (GTM)Dynamic Yield (A/B testing, personalization, overlays, surveys)Optimove (CRM, segmentation, real-time data activation)Google Analytics 4 (GA4)Contentsquare, Hotjar, FullStory, Mouseflow, GlassboxHTML, CSS, JavaScript (DOM manipulation in live environments)Passionate about data-driven decision making, scalable experimentation frameworks, and building seamless user journeys that drive measurable business impact.
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