Gianfranc Ciarmela
Marketing Science Senior Director @Critical Mass
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WORK HISTORY
Marketing Science Senior Director @Critical Mass
Toronto, ON, CA
Key Accounts: BMW USA, NIKE (NA, APLA & Global) & Delta Faucets- Leading a 15-person cross-disciplinary analytics team across media, creative, engineering, performance, and site- Managing both on-shore and off-shore resourcing to support large integrated programs- Activated an integrated agency data vision unifying media, CRM, site, and organic measurement- Scaled NIKE’s test-and-learn program, delivering 100+ experiments to inform creative and media optimization- Built a brand equity measurement framework using 1P and 3P data to quantify creative and brand impact- Developed a creative intelligence program delivering weekly optimizations and measurable cost efficiencies- Advanced a proprietary business development insights platform used across agency pitches- Lead evaluation of AI and automation vendors to streamline reporting and broaden data access.
EDUCATION
Ryerson University
Bachelor’s Degree, Marketing
SKILLS
ABOUT GIANFRANC CIARMELA
Brand Building, business development, business strategy and marketing buff.Results oriented, passionate, extremely personable with attention to detail. Leadership skills and team oriented. Advanced knowledge of Social Media strategy and branding. Undeniably strong sales skills with a knack for up-selling.
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