Giancarlo Lacerda
Client Solutions Manager @Meta
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WORK HISTORY
Client Solutions Manager @Meta
Meta is one of the world’s largest technology companies, serving billions of people globally across Facebook, Instagram, and WhatsApp. A global leader in digital advertising, social platforms, and AI innovation, Meta drives large-scale impact through data, creativity, and cutting-edge technology.KEY ACHIEVEMENTS (Impact & Results)- Managed 20+ top-tier advertisers in finance, mobility, travel, and e-commerce, influencing multi-million-dollar budget decisions and accelerating revenue growth- Delivered 20%+ media efficiency gains through advanced measurement (Conversion Lift, Brand Lift, MTA, Built experimentation and full-funnel frameworks enabling strategic budget reallocations, ROI improvement, and data-driven pivots- Drove account expansion and revenue protection by identifying new investment avenues and strengthening long-term strategic planning- Influenced Executive level leadership by translating complex product and data insights into clear strategic recommendations- Partnered with Product, Engineering, Marketing Science, and Creative teams to transform insights into scalable business actions- Designed and led Finance Talks, achieving 4.7/5 satisfaction with 139+ participants.RESPONSIBILITIES (Scope & Ownership)- Act as a strategic advisor to executive leadership, aligning Meta’s solutions with business objectives, growth priorities, and revenue goals- Lead advanced measurement programs using experimentation, causal inference, and predictive modeling to drive evidence-based decisions- Protect existing investments while unlocking new growth opportunities- Convert technical data into actionable insights across audience, creative, media mix, and product adoption- Present strategic frameworks and performance insights to executive stakeholders, supporting digital transformation initiatives- Collaborate cross-functionally to ensure sustainable growth, measurement excellence, and long-term account success.
EDUCATION
ETEC - Escola Técnica Estadual de São Paulo
Computer Technical Education, Computer Programming/Programmer, General
EC English Language Centres Alumni
Professional Development — English Language Program, English Language and Literature, General
Universidade Cidade de São Paulo
Professional Higher Education Degree, Marketing
UNIBTA - Centro Universitário
Bachelor of Engineering - BE, Engenharia de Computação
SKILLS
ABOUT GIANCARLO LACERDA
Hi, I’m Giancarlo, a Growth Marketing Manager with 10+ years of experience driving measurable impact through data, experimentation, and digital strategy.I specialize in building and scaling digital marketing using data-driven programs across paid media, growth loops, and brand performance. My experience spans leading advertising platforms (Google, Meta, TikTok, programmatic) and designing advanced measurement frameworks such as Conversion Lift, GeoX, Brand Lift, A/B Testing, Interrupted Time Series, MTA, and I work as a Client Solutions Manager at Meta, partnering with some of the largest advertisers in Latin America. I help them integrate full-funnel strategies, unlock incrementality, and make smarter decisions through predictive modeling and data-driven creativity. Working closely with cross-functional teams (Product, Engineering, Marketing Science, Creative Shop), I’ve contributed to different projects that delivered more than 20% gains in efficiency, accelerated revenue growth, and improved customer acquisition for top-tier companies and VC-backed startups.Across my career - from high-growth startups to global organizations - I’ve learned that data alone doesn’t transform businesses. Impact happens when data meets purpose, creativity, and execution. That belief has shaped how I collaborate across functions, and design solutions that generate real business value.I’m driven by three pillars:• Measurable impact: Decisions rooted in insights and experimentation• Inclusive leadership: Building high-trust, high-performance environments• Responsible innovation: Using technology to elevate people, brands, and societyGlobal ExperienceI’ve spent my entire career working with international teams, working in a multi-market projects, and operating across different cultures and time zones.Companies I’ve contributed to• Meta: Global leader in digital advertising, social platforms, and AI innovation• BTG Pactual: multi-billion-dollar global investment bank and asset manager• Magalu: one of Brazil’s largest retail and tech ecosystemsI’m passionate about connecting with teams building the future of marketing, growth, data, and AI.If you\'re working on something ambitious, I’d love to be part of it.Let’s create something exceptional together.
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