Giancarlo Casella

About Giancarlo Casella

I am a Principal leader in AWS Security Assurance Services (part of the broader Applied AI Solutions Team at AWS), where I oversee global Sales, Business Development, Go-to-Market Strategy, and growth execution across AWS\' AI, Security, and Privacy portfolio—consistently exceeding year-over-year sales targets and driving over $500M in cumulative sales through data-driven GTM frameworks (commercial and government). I lead teams of specialist sellers responsible for expanding enterprise adoption across customers globally, shaping customer acquisition strategy, and scaling mechanisms that enable predictable revenue growth for emerging AI and cloud capabilities. My work sits at the intersection of sales, strategy, business development, product, engineering, and C-suite engagement—partnering with 500+ executives to drive AI and cloud transformation initiatives. I focus on building “0 to 1” sales and business development programs, operating models, insights, and cross-functional systems that accelerate adoption, remove friction, and help customers innovate securely at scale. As a people leader, I develop and coach high-performing GTM and specialist sales teams, enabling world-class execution across complex, multi-stakeholder environments. With a background spanning business development, GTM strategy, operations, and technology consulting, I bring a track record of driving measurable growth while helping global enterprises navigate evolving AI, and security landscapes. I’m passionate about scaling frontier technology adoption—especially helping enterprises adopt AI to accelerate business outcomes. Core Expertise: GTM and Revenue: 0 to 1 Program Builds | GTM Strategy | Exceeding Sales Targets and Business Development | Sales Strategy and Operations | Strategic Partnerships | Technology and Innovation: AI Commercialization | AI and Cloud Adoption | Security and Compliance | Risk and Governance Leadership: C-Suite Engagement | Cross-Functional Leadership | Team Management and Development | Operating Models #GTMStrategy #AICommerce #CloudSecurity #BusinessDevelopment #SalesStrategy #SalesLeadership #TechSales #GenerativeAI

Experience

1. Principal Aws Sas Global Head of Gtm & Sales Applied Ai Solutions

   Amazon Web Services (AWS)

   Nov 2021 — Present · Arlington, VA, US

   Lead global GTM, sales, strategy, AI commercialization, and business development for AWS’ Security Assurance Services Team (commercial & government). Oversee $500M+ in revenue impact and drive large-scale enterprise adoption of AI services across international markets. Built AI-enabled operating mechanisms, data-driven sales systems, and cross-functional execution rhythms that accelerate revenue, streamline GTM performance, and unlock predictable growth across emerging AI products.Skills: AI Commercialization • GTM Strategy • Business Development • Sales Operations • Predictive Analytics • Cloud Security • Cross-Functional Leadership • Team Scaling

Education

• The Johns Hopkins University

  Economics/Financial Economics, Department of Economics

Skills

• Social Media
• Photoshop
• Microsoft Word
• Financial Statements
• Data Analysis
• Powerpoint
• Microsoft Excel
• Financial Analysis
• Public Speaking
• Leadership
• Analysis
• Teamwork
• Finance
• Market Research
• Research
• Microsoft Office
• Financial Accounting
• Quantitative Research
• Access