Giancarla Pancione

Fundraising, Marketing & Brand Director @Save the Children Italia

Rome, IT

To support its mission, Save the Children Italy relies on a diverse range of supporters, including the general public, volunteers, the corporate sector, governments, and international donor agencies. About 85% of our funding comes from private donors. I oversee all campaigns aimed at recruiting and engaging private donors and to raise our brand awareness. In the 2024, we successfully raised approximately €130 million from private donors. In this new role I will be responsible for the health of our brand too. Each year, I develop our marketing strategy, and in recent years, we\'ve adopted ambitious growth plans to significantly boost our income, enhance brand awareness, and increase our visibility. I manage a wide array of complex projects involving multiple stakeholders and departments, constantly tracking results and staying ahead of external trends and innovations. I lead a dedicated team of nearly 70 professionals.Since June 2021, I’ve also been a member of the board of Save the Children Indonesia. I thrive in dynamic, fast-paced environments with tight deadlines, and I’m adept at managing multiple projects simultaneously. I regularly speak at national fundraising conferences and have been a visiting lecturer at La Sapienza University and Luiss University in Rome. Since 2016, I’ve been an adjunct professor at the University of Forlì, teaching in the Master’s program in Fundraising “Mass Marketing.” In 2021, I was honoured to receive the Italian Fundraising Award (IFA).

Università di Napoli L'Orientale

political science, Russian language

Birkbeck, University of London

MSc, European Politics