Khanh N.

Junior Social Media Manager @B&B HOTELS Central & Northern Europe

Hochheim am Main, DE

Took full ownership of the Instagram channel for B&B HOTELS brand in Germany (bbhotels_de)- Managed organic and paid social content with measurable brand impact — achieving +1500% views and over new followers within one year- Built a structured editorial calendar (Instagram, TikTok, YouTube) in Notion to streamline team collaboration and content planning- Developed standardized community management responses to improve response time and ensure consistent brand tone- Contributed to photo and video productions for social media, newsletters, website, and digital POS — ensuring a cohesive brand presence- Coordinated cross-channel content campaigns with marketing and e-commerce teams to drive conversions and lead generation- Ensured consistent brand implementation in newly acquired hotels by deploying brand materials and POS assets on site- Conducted monthly and campaign-based social KPI analysis to derive actionable recommendations- Led influencer campaigns, establishing strong and long-term partnerships- Managed more than social and influencer marketing budget, including invoice verification and approval.

Hanoi University

Bachelor of Arts - BA, German Studies

Darmstadt University of Applied Sciences

Bachelor of Science - BS, Online Communication

Technische Universität Darmstadt

Assessment Test, Liberal Arts and Sciences/Liberal Studies

Hanoi-Amsterdam High School for the Gifted

Geography