Giada Ferrara
Crm B2b @Satispay
Signup · Get unlimited contacts
WORK HISTORY
Crm B2b @Satispay
Milano, IT
At Satispay, I’m responsible for B2B CRM campaigns and lifecycle management — from their ideation and testing to their launch and performance analysis — using HubSpot as my core platform. I lead targeted CRM initiatives for product launches, upsell opportunities, and seasonal re-engagement, consistently collaborating with cross-functional teams to maximize impact. Using HubSpot’s Marketing & Content Hub, I also build and optimize branded landing pages and content. Notably, I led a complete rebranding of CRM assets in partnership with an external HTML developer. In parallel, I support performance marketing on lead generation and nurturing flows, and contribute to CRM infrastructure enhancements, including the implementation of Lead objects and the creation of a custom ROMI (Return on Marketing Investment) tracking system to measure campaign impact.
EDUCATION
Istituto Magistrale Statale Ed. de Amicis Cuneo
Diploma , Lingue straniere
UniversitĂ degli Studi di Torino
Laurea triennale, Scienze della comunicazione e dell''informazione
UniversitĂ degli Studi di Milano
Laurea Magistrale LM, Pubbliche relazioni, pubblicitĂ e comunicazione applicata
ABOUT GIADA FERRARA
I work in Milan as a B2B CRM Specialist at @Satispay, proudly contributing to its payment revolution. I’m responsible for managing B2B CRM campaigns and customer lifecycles end-to-end: using HubSpot, I ideate, A/B test, launch, and analyze each project, collaborating closely with cross-functional teams to ensure their success. I also oversee the creation and optimization of branded landing pages and work closely with the performance marketing team to drive lead generation and build effective nurturing flows.‍ During my previous working experience, I held the role of Digital Communication Officer at Objectway. Here, I was in charge of the CRM (Dynamics 365) 365, ensuring data hygiene and efficiency, running market research, and working closely with the sales team on potential business opportunities. At the same time, I managed the publications on the company\'s main social media pages (LinkedIn and Instagram) and collaborated on the editorial plan\'s definition. Bachelor\'s degree in Communication Sciences at the University of Turin (110/110), Master\'s degree in Corporate Communication at the University of Milan (110/110). I interned as a Digital Marketing Specialist at a Communications Agency based in Milan, where I had the opportunity to create and manage multiple advertising campaigns using Meta Business Suite and TikTok Ads, from the budget definition up to the visual and textual content creation. Throughout my university career, I have been a member of the student association SITUnito, where I worked on the creation of social content related to the world of innovation and sustainability: within the marketing team, I took care of the editorial plan and the promotion of the association\'s events and projects. I am a creative and proactive person, and I always try to nurture my soft skills as much as possible: I followed a graphics course (GIMP) and several courses on the Learn and Udemy platforms. In addition, I like to keep myself informed about the latest industry news and, in my spare time, I enjoy reading, blogging and swimming.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.