Giada Gaudio
Strategic Planning Executive @Starcom
Signup · Get unlimited contacts
WORK HISTORY
Strategic Planning Executive @Starcom
Clients: Mondelez Italy main client, with presence on all brands. Strategist on Alcon. Supporting Pierre Fabre and other clients. Global and national pitches when required. Thorough examination of the market and crafting effective media strategies. Exploration of demographic data and consumer profiles to pinpoint target audiences with a creative and inventive approach. Providing valuable counselling to marketing units through strategic media planning recommendations to reach client\'s objectives media and marketing such as media coverage or market penetration growth. Monitoring competitive activities in the market and maintaining vigilant watch over latest trends with a multi-platform perspective. Defining key performance indicators (KPIs) and using media performance to assess the effectiveness of advertising efforts. Fostering collaborative relationships with various agency departments. Approaching market investigations with a consumer-centric mindset, seeking dynamic media solutions and ensuring timely and optimal execution of client requests.
EDUCATION
Palestra delle Professioni Digitali
Digital marketing course
Università degli Studi di Milano
Laurea Magistrale LM, Corporate Communication, 110/110
Kaplan International College London
Summer school USA NY
liceo classico G. Parini
Diploma di maturità, Lettere/Studi umanistici
Universidad Complutense de Madrid
Erasmus Program, Scienze della comunicazione e dell''informazione
Università Cattolica del Sacro Cuore
Laurea triennale, Scienze linguistiche, 110 e lode
ABOUT GIADA GAUDIO
MSc student in Corporate Communication, I took part in the Erasmus Programme at Universidad Complutense de Madrid, attending classes about advertising contents and copywriting. Graduated in Linguistic Sciences with a focus on economics and communication. I am passionate about creative solutions and new perspectives. From 2017 to May 2018 I worked as an Intern for a Public Realtions Company in Milan that dealt with art exibitions in Italy, my main tasks involved maintaining relations with customers and journalists, collecting materials for press releases and press kits and helping updating web contents and materials. From February to March 2020, I participated in Palestre Digitali, a digital marketing course organized by Accenture Italy in Milan, in collaboration with partner firms such as Assolombarda and Young Women Network. The classes that have drawn my attention were about design thinking, user experience desing, service design and digital strategy. During the course, I worked in team with other colleagues to deliver a project work in which we have re-organized a mobile app alongside an offline promotional strategy. I was extremely satisfied with the result and with the chemistry of our group.\"Difficult roads always lead to beautiful destinations\" Z. Ziglar, perfectly explains how hard work pays back. I strongly believe that staying in our comfort zone is what prevents us from achieving outstanding results. Currently I am living in Milan. Available to relocate. I speak fluently Spanish and English.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.