Giacomo Lippi
Senior Crm Specialist @Woolrich
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WORK HISTORY
Senior Crm Specialist @Woolrich
Campaign performance analysis and support to segmentation activities, in order to increase the effectiveness of the contact strategy - Analyse the characteristics of online and offline customers - Plan and design personalized messaging strategies and useful tools for different targets, with the aim to acquire new customers and increase the engagement - Increase retention and anti-churn activities through CRM and digital tools - Support the Loyalty Program implementation, working on results and data to better engage the customers and increase brand loyalty - Monitor KPI trends and customer behavior, collect data and prepare reports to share with all marketing DTC department, in order to influence CRM activations and define an effective contact strategy - Maintain and optimize current automated workflows in the CRM platform - Manage current email marketing activities and optimize the global approach
EDUCATION
Rotterdam School of Management, Erasmus University
Pre-Master, General Management
24ORE Business School
Master's degree, Luxury Goods: Marketing, Communication and Retail
24ORE Business School
Master's degree, Digital Marketing and Communication
Esade
Master of Science, International Management
Università di Pisa
Bachelor, Public, Social and Corporate Communication
Bell International College, Cambridge
University Foundation Programme
Université Paris Nanterre
Exchange Programme
SKILLS
ABOUT GIACOMO LIPPI
I combine a relevant experience in CRM, business intelligence and digital media in the…
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