Giacomo Bracci Helsen

Research Fellow, a i & Digital Transformation @Università Degli Studi Di Napoli Federico Ii

Florence, IT
MOBILE NUMBERS
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WORK HISTORY

Jan 2025 — Present

Research Fellow, a i & Digital Transformation @Università Degli Studi Di Napoli Federico Ii

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IT

At the University of Naples Federico II, I contribute to digital transformation initiatives for small and medium-sized enterprises (SMEs) through the PID MED program, with a particular focus on AI adoption and strengthening digital infrastructure. I am crafting a practical manual for innovation, aimed at empowering facilitators of innovation hubs, and designing a comprehensive coaching program for C-Level Executives in Italian SMEs. This program is designed to accelerate innovation journeys by integrating AI strategies and optimizing digital infrastructure, thereby enhancing their competitive edge in the evolving digital landscape.

EDUCATION

N/A

Harvard Business School Executive Education

Executive Education , Distruptive Strategy with Clayton Christensen

N/A

MIT xPRO

Executive Education, AI Strategy and Leadership Program: Thriving in the New World of AI

1998 — 1999

Red Bluff High School

College, English, French, Spanish,

2005 — 2006

Domus Academy

MBA, Master in Business Design

N/A

The Wharton School

Executive Education, AI Strategy and Governance

2001 — 2005

Università degli Studi di Firenze

Bachelor of Arts, Trend Research, Marketing, New Media

SKILLS

Brand DevelopmentDesign ThinkingStrategyDigital MediaSocial MediaConsumer InsightsSocial InnovationDesign ManagementDigital StrategyStrategic PlanningRapid PrototypingBusiness DesignQualitative ResearchTrend IdentificationCreative StrategyEthnographyStrategic DesignSocial Media MarketingInnovation ManagementNew MediaResearchEntrepreneurshipDesign StrategyMarketing StrategyResearch DesignUser-Centered DesignArt DirectionSocial NetworkingCreative DirectionExperiential MarketingConcept IdeationBloggingStrategic ThinkingAdvertisingInnovation Consulting

ABOUT GIACOMO BRACCI HELSEN

Innovation without execution is hallucination.” For 17 years I’ve turned AI vision into enterprise‑scale profit—across four continents and in three working languages. A.I. STRATEGY & INNOVATION DIRECTOR — EX‑SALESFORCE, EX‑COGNIZANT, EX PUBLICIS, EX SKETCHIN. I partner with Fortune 500 C‑suites to design and deliver AI roadmaps that raise revenue, cut costs and deepen customer loyalty. From uncovering unmet needs to launching AI‑powered products and services, I blend strategic foresight with sleeves‑rolled execution. WHO I HELP C‑suite leaders and high‑growth challengers intent on de‑risking AI bets, unlocking new revenue streams and embedding human‑centered design in line with the EU AI Act. HOW I CREATE VALUE * Polyglot Deal‑Closer – Negotiate in EN, ES, IT and secure eight‑figure AI programs from London to Mexico City * Pattern Spotter – Read weak signals early and prototype offerings before competitors stir WHAT\'S NEXT Considering VP/Directors mandates that fuse generative‑AI strategy, sustainable innovation and enterprise‑scale impact. Open to select engagements with organizations ready to turn AI investment into competitive advantage.

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