Gia Kaur

About Gia Kaur

Driving market share and retention in the competitive FinTech landscape. As a…

Experience

1. Regional Marketing Manager

   Rocket Mortgage

   Mar 2021 — Present · Bellevue, WA, US

   Bay Equity Home Loans, a subsidiary of Redfin Customer Loyalty Strategist: Leveraged customer segmentation and market research to identify key triggers for loan officer churn. Developed and managed multiple targeted email nurture campaigns for over 40 loan officers in the PNW region with personalized content addressing these concerns. This campaign resulted in a 20% increase in customer retention rate within the first two quarters. Digital Leadership for Regional Impact: Spearheaded the creation and implementation of aregional social media presence across Facebook, Instagram, and LinkedIn. Identified local trendsand optimized content for each platform. This initiative resulted in a 30% increase in brandawareness, a 15% increase in follower growth, and an 11% increase in lead generation fromsocial media within one year. CRM: Driving Efficiency and Engagement: Utilized Unify, Bay Equity\'s advanced lendingCRM, to segment loan officer audiences based on geographic location, loan type, and customerdemographics. Developed targeted email campaigns through Unify, resulting in a 25% increasein click-through rates and a roughly 10% increase in qualified leads generated for loanofficers. Data-Driven Strategies for Revenue Growth: Oversaw digital and traditional marketingstrategies for more than 50 loan officers across Washington, Idaho, Oregon, and Hawaii. So,managed the development and execution of data-driven marketing plans for Bay Equity\'sregional expansion into Hawaii. Analyzed market data and metrics to identify key demographics and improve marketing channels. This data-driven approach led to a 15% increase in loan applications andgrowth exceeding $28 Million in revenue from the new Hawaiian market within the first year.