Gia Calhoun

Lead Product Researcher @Target

Atlanta, GA, US
EMAILS
g••••••••@target.com
MOBILE NUMBERS
+15•••••••00

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WORK HISTORY

May 2024 — Present

Lead Product Researcher @Target

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EDUCATION

N/A

The Ohio State University Fisher College of Business

Bachelor of Business Administration (BBA), Marketing

SKILLS

Qualitative ResearchQuantitative DataBusiness InsightsConsumer BehaviourConsumer InsightRetail Category ManagementSalesStrategic PlanningBrand DevelopementData AnalysisCustomer InsightCompetitive AnalysisMarketing ResearchSegmentationBrand EquityMarket AnalysisBrand ManagementFmcgBrand DevelopmentMarketing StrategySales OperationsCross-Functional Team LeadershipMarketing ManagementMarket ResearchNielsenConsumer ProductsShopper MarketingMarket PlanningManagementConsumer BehaviorLeadershipStrategic Consulting

ABOUT GIA CALHOUN

I am a vision-driven leader with 15+ years of tremendous experience in driving business growth by implementing creative solutions based on consumer insights and extensive market research. Utilizing innovative approaches, I validate propositions with consumers and assist in developing and tuning new product development.Fueled by extensive global consumer research, I have executed innovation and marketing strategies and translated actionable insights into brand growth aligned with strategic business objectives. Moreover, I possess the ability to evaluate end-to-end customer experience and customer touchpoints.I am also a strategic problem-solver with a proven record of successfully managing multiple projects, exhibiting thought leadership, and exceeding expectations in all areas of consumer insights. Consumer insights are integral to brand building, and I have utilized tools in this aspect to support the creation of multiple new products for Milkbone dog treats, Burt’s Bees Cosmetics, CoverGirl Cosmetics, and Olay skincare. Working in the field of consumer insights has given me great knowledge and enabled me to convey to senior leaders across multiple organizations the importance of integrating the consumer perspective into their strategies. Simultaneously, I have directed talented cross-functional teams to evolve the current framework, define marketing strategies, and implement innovative business ideas. Throughout my career, I have effectively established partnerships and influenced stakeholders and decision-making at all global and matrixed organization levels.My exceptional capability is what will make an organization great. With such a remarkable and strategic leader, your organization will definitely propel to new heights. So, if you are in need of such an executive, then please contact me. Email: g••••••••@gmail.com My core competencies include: Customer/Consumer Insights | Innovation Segmentation | Product Launch & Positioning | Market Penetration | Strategic Planning & Analysis | Business Expansion | Brand Alignment | Data Visualization | Market Trends Assessment | Qualitative/Quantitative Research | Category Expansion

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