Gary Fu H.

About Gary Fu H.

As a Senior Growth Marketing Strategist, I help multi-channel brands scale through full-funnel execution and data-driven strategy. My core expertise lies in Amazon PPC, where I’ve built match-type tiered campaign structures, CVR-based keyword funnels, and rule-based bid logic to maximize conversion rate and ROAS across high-performing campaigns.I’ve also planned and executed paid media programs across Google Ads, Shopify, and DTC ecosystems leveraging tools like Helium10, product feed optimization, and marketing automation to align performance across channels. With over 10 years of experience spanning Amazon, Walmart, and retail dropship operations, I bring a blend of hands-on campaign execution and cross-platform strategy, with exposure to ERP workflows, SEO, inventory forecasting, and analytics systems.I enjoy solving complex growth challenges through structured thinking, operational clarity, and scalable automation frameworks including experimentation with tools like n8n and Shopify Flow to streamline execution and reporting.

Experience

1. Senior Ecommerce Manager

   Kinger Industry Inc

   Dec 2020 — Present · Ontario, CA, US

   Led the design and execution of a full-funnel Amazon PPC system, implementing a modular campaign structure with match-type tiering, CVR-based keyword funnels, and bid-tier rules. Enabled ongoing optimization through search term mining and negative keyword automation, delivering consistent ROAS and maintaining TACOS under 10% for key ASINs.2. Built a rule-based bid optimization workflow using Helium10 and performance reports, mapping keyword CVR and spend to predefined bid thresholds. Implemented a structured review cycle to scale high-converting search terms, suppress underperformers, and maintain campaign efficiency across match types.3. Built lightweight automation workflows using n8n and Shopify Flow, supporting re-engagement campaigns, cart recovery, post-purchase reviews, and backend tasks such as order syncing, data cleaning, and shipping API calls.4. Developed SEO-optimized product detail pages (PDPs) across platforms collaborating with content and visual execution to improve conversion rate, search visibility, and brand consistency.5. Led pricing strategy by analyzing margin structures, differentiating retail vs. dropship models, and developing calculators for channel-specific pricing. Directed cross-channel testing with fulfillment to optimize profitability.6. Scaled monthly order volume 10x by expanding into 11+ marketplaces including Walmart, Target+, Home Depot, Lowes, Wayfair, and Overstock and customizing product listings and positioning strategies to improve conversion, cross-channel visibility, and branded search presence on Google.7. Implemented a third-party ERP platform to unify operations across Amazon, Shopify, and B2B channels centralizing order and inventory workflows and improving cross-department fulfillment visibility.

Education

• California State Polytechnic University-Pomona

  Bachelor of Business Administration (B.B.A.)

  2011