Rishi G.
Manager (Marketing & Communications) @Technology Innovation Hub Iit Guwahati
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WORK HISTORY
Manager (Marketing & Communications) @Technology Innovation Hub Iit Guwahati
Develop comprehensive marketing strategies to increase awareness and visibility of the foundation\'s initiatives, programs, and projects- Implement targeted marketing campaigns across various channels, including digital, print, and events, to reach key stakeholders and target audiences effectively- Create and manage content for marketing materials, ensuring messaging is compelling, consistent, and aligned with the foundation\'s brand- Utilize data analytics and market research to identify audience insights, track campaign performance, and make data-driven decisions to optimize marketing efforts- Cultivate and nurture relationships with industry partners, government agencies, academic institutions, and other stakeholders to facilitate collaboration and partnership opportunities- Plan and execute promotional events, workshops, and conferences to showcase the foundation\'s innovations and engage with the community- Stay abreast of industry trends, best practices, and emerging technologies in marketing and innovation to ensure the foundation remains at the forefront of industry developments- Collaborate closely with cross-functional teams, including research and development, business development, and communications, to ensure alignment of marketing strategies with organizational goals and objectives- Continuously evaluate and refine marketing strategies and tactics to adapt to changing market dynamics and maximize impact- Contribute to the overall growth and success of the foundation by leveraging marketing expertise to drive awareness, engagement, and support for its mission and objectives.
EDUCATION
Gurukul Grammar School
Schooling | HSLC • AISSCE, Business/Commerce
Lovely Professional University
Bachelor in Business Administration (Honours) , Marketing and International Business.
SKILLS
ABOUT RISHI G.
From crafting compelling narratives that inspire action to building bridges between government bodies, academia, and industry, my career has been a journey of connecting ideas with impact. I believe every initiative, no matter how technical or complex, deserves to be communicated in a way that sparks curiosity and drives change.I am a dynamic marketing and communications professional with a proven track record in strategic operations, media relations, and cross-sector collaborations. Currently serving as Marketing and Communication Manager at IIT Guwahati TI & DF, I bridge the gap between innovation and audience engagement, ensuring that impactful stories, ideas, and technologies reach the right stakeholders.With experience spanning B2B and B2C marketing, policy advocacy, and government liaising, I have worked across Central and State Government bodies, international organizations, and diverse industry verticals including media, retail, real estate, and education. My expertise lies in digital marketing, brand positioning, event strategy, media liaisoning, and crisis management, enabling organizations to communicate with clarity, credibility, and impact.I have successfully led end-to-end campaigns, managed digital assets and data-driven marketing strategies, and implemented systems and processes that optimize workflow and team efficiency. From conceptualizing high visibility events to building strong media networks, I thrive in fast paced environments where creativity meets strategic execution.Beyond my core role, I am passionate about advocating for technology driven societal impact by leveraging science, innovation, and education to create opportunities for communities. My professional philosophy is simple: effective communication is the bridge between vision and action.Let us connect to explore collaborations in marketing, communications, government partnerships, and innovation outreach.
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