Subhrajyoti Ghatak

Experience

1. Senior Manager, Customer Experience Optimization, Prime

   Amazon

   Jan 2019 — Present

   Product Lead, Prime Experimentation and Optimization, March 2020- March 2022 Senior Product Manager, Prime Savings, Jan 2019- March 2020 I lead the Prime Experimentation and Optimization product team. We build the foundational Machine Learning applications to optimize the Prime experiences along the customer journey to drive incremental Prime outcome. We also build the tools to automate those optimized experiences at scale. •Product Vision: Conceptualized the vision and charter for Prime Experiments and Optimization, obtained funding for net-new product team, created roadmap for six 0 to 1 products, developed a metrics rubric, and drove execution against this vision by working across product, tech and science leaders to launch six new products and numerous features. •0 to $XB in Revenue: Launched Prime Exclusive Discount - the first product that connects Prime with Amazon Sellers, turning Prime member exclusive savings into an evergreen benefit beyond Prime Day. The product generated $XB in revenue within first year of launch. •Foundational System: Launched experimentation and optimization platform that (a) improves traffic allocation to treatment campaigns by removing historical biases,(b) enhances measurement accuracy, and (c) reduces experiment run-time. The new tool reduced experiment run time by an avg. of YY days and inconclusive experiments by XX%, generating incremental XMM paid Prime member. •Personalization: Launched scalable personalization capability that matches a customer with the right content without users needing to create any targeting or segmentation. •Automation: Launched automation to streamline manual yet error-prone processes, resulting in XX% reduced effort to launch experiments.

Skills

• Project Management
• Market Research
• Consulting
• Management
• Business Analytics
• Competitive Analysis
• Cross-Functional Team Leadership
• Marketing Strategy
• Brand Management
• Leadership
• Analytics
• Marketing
• Clementine
• Sql
• Strategy
• Strategic Planning
• Online Marketing
• Business Strategy
• E-Commerce
• Sas
• Social Media Marketing
• Financial Modeling