Ghalia Boustani.
Visiting Lecturer @Esce International Business School
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WORK HISTORY
Visiting Lecturer @Esce International Business School
Delivered three specialist courses at Master level, each addressing a distinct dimension of contemporary retail and marketing strategy.Sensorial & Experiential Marketing — Consumer perception, multi-sensory brand environments, and the design of retail experiences that generate emotional engagement and behavioural response.New Retail Trends — Emerging retail formats, phygital integration, ephemeral retail, re-commerce, and the shifting logic of consumer-brand relationships in a disrupted market landscape.International Retail — Cross-market retail strategy, global brand adaptation, cultural dimensions of consumer behaviour, and format localisation across luxury, premium, and mass-market contexts.Course design drew directly on original field research and published work, giving students access to primary insight rather than secondary synthesis. Pedagogy combined theoretical frameworks with live brand case analysis across luxury, premium, and mass-market tiers.
EDUCATION
Notre Dame University - Louaize (NDU)
BA, Advertising and Marketing
London Business School
Certificate, New Creative Ventures
University of Paris I: Panthéon-Sorbonne
Ph.D, Retail Marketing
IED Barcelona
Diploma, Coolhunting and Fashion trends
ESA BUSINESS SCHOOL
Doctorate in Business Administration , Pop-up stores/Ephemeral Retailing
ESMOD International
BA, Fashion design
University of Paris I: Panthéon-Sorbonne
Doctor of Philosophy - PhD, Marketing
University of the Arts London
MA, Strategic Fashion Marketing
Bircham university
Diploma, Account management
ABOUT GHALIA BOUSTANI.
I research retail the way others research markets — systematically, obsessively, and always from the inside out.For over a decade, I have been generating insight at the intersection of luxury strategy, consumer behaviour, and retail environments. My work sits where rigorous research meets real-world instinct: translating what happens in physical and ephemeral retail spaces into strategic intelligence that brands and organisations can actually act on.My research focus covers:→ Luxury retail strategy and experiential brand environments→ Ephemeral retail, pop-up culture, and consumer engagement→ Shopper behaviour and the emotional logic behind purchase decisions→ Circular desirability and the future of customer experience→ Brand-space strategy for flagship and multi-format retailIn practice, that means designing and leading primary research, synthesising hard and soft data into strategic insight, and translating findings into actionable recommendations for luxury and retail brands navigating transformation.I am a 4x published author, a researcher affiliated with Glion Institute of Higher Education, and the host of 130+ in-depth conversations with industry leaders. I have moderated 30+ international conferences and conducted retail observation research across markets in Europe and beyond.The insight I generate is grounded in methodology — field observation, qualitative research, consumer profiling, and competitive analysis — and shaped by over a decade of proximity to the brands, spaces, and consumers I study.If you are building a research or insights function, commissioning a study on luxury or retail consumer behaviour, or looking for an analyst who brings both academic rigour and strategic fluency — I would be glad to connect.
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