Gerard Gravallese

About Gerard Gravallese

Greetings! I am an innovative Digital Marketing Strategist and Certified Web Product Owner with extensive experience in customer acquisition and product go-to-market strategies. My career has been marked by successful contributions to companies like Sitecore, BECU, and Nordstrom.com, where I\'ve consistently driven higher conversion rates, inbound traffic and operational efficiency.In my various roles, I have specialized in: Customer acquisition, growth, and retention, with a proven track record of implementing data-driven marketing plans. Product management, focusing on strategic roadmaps for content, CRO, lead generation, and SEO. Leading cross-functional CMS teams to deliver exceptional product and customer experiences.Some of my notable accomplishments include: Managing a book of 18 strategic accounts totaling $10M ARR and being recognized as CSM of the Year. Boosting site conversions by 8.3% through targeted A/B testing and user experience enhancements. Pioneering AI tools for scalable content creation, streamlining processes, and improving content quality. Leading escalations for high-visibility accounts, reducing resolution time by 40% and saving $900K ARR.Core competencies include: Customer Success & Retention Product Management & Strategy Data-Driven Leadership & Team Building AI Integration & Personalization Product Marketing & Marketing TechnologyWith a passion for innovation and a dedication to translating business needs into strategic solutions, I am always on the lookout for new challenges that stretch my abilities. I\'m eager to connect with professionals who share my enthusiasm for customer success and product excellence.Let\'s connect and drive innovation together!

Experience

1. Sr Lead, Digital Platforms

   Pivotal

   Mar 2025 — Present · US

Education

• Alliant University

  Bachelor's degree

Skills

• Cross-Functional Coordination
• Lead Generation
• SEO Copywriting
• Web Project Management
• SEO
• Smo
• Inbound Marketing
• Web Content Management
• Keyword Research
• Web Design
• Web Marketing
• Content Marketing
• Cms
• Digital Strategy
• Online Marketing
• Sem
• Social Media
• Content Strategy
• Marketing Strategy
• Web Analytics
• Outbound Marketing
• Google Analytics
• Paid Search Strategy
• Content Management Systems (Cms)
• Ppc
• Content Management
• Online Advertising
• Information Architecture
• Google Adwords
• Email Marketing
• Search Engine Optimization (SEO)
• Press Releases
• Link Analysis
• Conversion Optimization
• Marketing
• Creative Direction
• Ecommerce
• Google Webmaster Tools
• Digital Marketing
• Search Engine Marketing (Sem)