Graeme Fordyce
Design Leader
- Role
- Executive Director, Home Lending Research & Design at Wells Fargo
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Graeme Fordyce
Strategic and tactical Product and UX leader with 20 years of background in user experience and design. Proven history with full-range product and UX process – strategy, management, values, methods, execution – for high-adoption consumer products and innovation labs. Further focus on product strategy, product/design thinking/exploration, creative direction, mobile & web applications, user interface design, brand/marketing design, product ideation, and content strategy. Driven to elevate the complete experience of mobile and web products with a user journey / goals-based approach.Industries include high-tech start-up, fintech, payments, sem, local/search, corporate, entertainment, e-commerce.
Experience
Executive Director, Home Lending Research & Design
Jan 2023 — Present
Leading UX research and design initiatives transforming customer experiences and embedding advanced UX maturity into internal mortgage lending products and processes. Led and executed service design program in Originations, Servicing, and Customer Experience spaces. Launched an MVP design kit/system aligned with brand and enterprise development framework-of-record. Redesigned complete legacy app experience in Mortgage Insurance space. Defined and socialized design operations within Home Lending. Structural recommendations for application experience adopted by the leading origination platform for digital banking solutions.
Education
College of Creative Studies, University of California, Santa Barbara
Bachelor's Degree, Literature
University of Southern California
MFA, Writing Program
Skills
- Mobile Devices
- User Interface
- Team Leadership
- Creative Strategy
- Leadership
- Illustrator
- User Research
- Mobile Design
- User Experience Design
- Graphic Design
- Branding & Identity
- Digital Strategy
- Digital Marketing
- Management
- Team Building
- Customer Experience
- Art Direction
- Entertainment
- Start-Ups
- User Interface Design
- Creative Direction
- Interaction Design
- Product Launch
- Photography
- Brand Development
- Adobe Photoshop
- Marketing
- Strategy
- E-Commerce
- Wire Framing
- Mobile Marketing
- Adobe Creative Suite
- Information Architecture
- Usability
- Product Development
- Usability Testing
- Customer Experience Design
- Advertising
- User Experience
- Content Strategy
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