Geoff Silverstein
Director of Creative Services @ Physicians Mutual | Creative Direction + Brand Systems | Curious + Collaborative | Mostly Harmless Biped
- Role
- Director of Creative Services at Physicians Mutual
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Geoff Silverstein
I’m currently the Director of Creative Services at Physicians Mutual, leading a talented 15-person team, and collaborating throughout the organization. I\'m focused on strengthening how creative work gets done: clearer briefs, stronger standards, smoother collaboration, and customer-centered work that scales—without losing the human voice.Before this role, I spent iver 13 years building and leading Friendly Design Co, a Certified B Corp, partnering with organizations—from nonprofits to Fortune 500 teams—on brand and web design projects tied to meaningful strategic goals. That experience taught me two sides of the same truth: great creativity requires imagination and ideation, as well as an operating system that makes quality reliable and consistent.Friendly reflected my values in how we operated (B Corp certification, 1% for the Planet, and a 4-day workweek). I’m interested in the future of work not as a trend, but as a practical discipline: building teams and systems that perform well while treating people well.Now I’m bringing that mix of creative direction and operating discipline into an in-house environment—listening first, learning quickly, and helping a brand earn trust through clarity and consistency.
Experience
Director of Creative Services
Jan 2026 — Present · Omaha, NE, US
Lead in-house creative services supporting marketing communications across digital and print, partnering closely with Marketing and Compliance- Refine clearer creative intake and prioritization; improve briefs, review cycles, and handoffs to reduce rework and increase speed-to-market- Strengthen brand consistency, leading creation of a comprehensive design system, templates, standards, and a roadmap for scalable brand/design governance- Audit existing assets and workflows to identify short-term needs and longer-term system improvements (accessibility, component reuse, production efficiency)- Coach and collaborate across teams to raise craft, clarity, and customer-centered storytelling.
Education
University of Michigan
Bachelor of Fine Arts - BFA, Graphic Design, Animation, Creative Thinking, Storytelling
2002 — 2006
American University - Kogod School of Business
MBA, Social Entrepreneurship, Business Management
2009 — 2011
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.