Fabian Geyrhalter

About Fabian Geyrhalter

I create brand clarity – in an intrinsic, holistic, and methodological manner.And I have been doing so successfully for well over two decades and for hundreds of companies, from 1-person startups to corporations.My engagements range from 15-minute advisory calls, 8-hour workshops, hands-on creative and strategy projects to select Interim Brand Transformation Lead roles. Typically I assist with brand (trans)formations and cover brand strategy, brand architecture, naming, brand identity, and rollout cadences. I do so hands-on or by overseeing efforts for clients.FINIEN was formed to bring a new, swifter approach to brand building and I joined business transformation company Chameleon Collective to do so at a larger scale.My thinking and methods are captured in my four books, two of which, ‘How to Launch a Brand’ and ‘Bigger Than This,’ became international Amazon best-sellers and staples in the marketing world. Every three weeks I air a new episode of Hitting The Mark, a show where I talk with prolific founders of brands like JetBlue, Happy Socks, and Liquid Death about brand clarity.I run two mentorship programs for Creatives and Entrepreneurs providing group- and 1-on-1 mentorship.Learn more via the link at the top and reach out if any of this resonates.Seperately yet interconnected, I founded the product brand Toneoptic in 2021, which Forbes described as providing “a (literally) revolutionary way to store and display your vinyl records.” A tremendous undertaking where I get to build a brand from the ground up, walking my talk of brand building every day. The advisory board includes the founder of Hydro Flask and the owner of Cambridge Audio.Clients:Marriott, Honeywell, Warner Brothers, Arajet, Kaplan, Match, Randstad, Moneycorp, WorldRemit, Pacific Life, Kingston…Publications:The Washington Post, Wallpaper, Trend Hunter, Design Milk, Financial Times, MSNBC, Forbes, Entrepreneur…Speaking:ArtCenter, UCI, Milady Ignite, Caltech, Chapman, Intuit, Techweek, Pepperdine Business School…Mentoring:Founder Institute, UCLA Anderson School of Management, Cal Poly Center for Innovation & Entrepreneurship…Teaching:ArtCenter, USC, DomestikaJudging:K-Design Awards, Davey Awards, Communicator Awards, W3 Awards, Best Brand Awards…Awards:Founder Institute Global Startup Mentor Award (highest rated mentor in the U.S.), 3x Inc. America’s Fastest-Growing Private Companies (Chameleon Collective), Clutch Top U.S. Brand Agency, 50+ international creative awards incl. 25 American Graphic Design Awards, Graphis Gold…

Experience

1. Advisory Board Member

   Cambridge Audio

   Aug 2021 — Present · London, GB

   Based in the heart of London, Cambridge Audio has pursued one simple objective since its inception in 1968: to produce audio equipment that faithfully creates a pure and natural sound.

Education

• ArtCenter College of Design

  BFA, Communication Design & Advertising

  1994 — 1997

Skills

• Logo Design
• Global Client Management
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Experience Design
• Packaging
• User Experience
• Content Strategy
• Typography
• Web Design
• Management
• Thought Leadership
• Public Speaking
• Interactive Advertising
• Online Advertising
• Company Naming
• Brand Implementation
• Creative Services
• Entrepreneurship
• Layout
• Corporate Branding
• Interaction Design
• Design Strategy
• Brand Development
• Visual Communication
• Youth Mentoring
• Marketing Communications
• User Interface
• Creative Strategy
• Leadership
• Social Media
• Launching New Brands
• Marketing
• Product Naming
• Graphics
• Strategy
• Creative Direction
• Information Architecture
• Brand Architecture