Simran Neema

About Simran Neema

I’m a Brand Marketing professional with 8+ years of experience building, nurturing, and scaling brands through a blend of imagination, strategy, and consumer understanding. At TVS Motor Company, I’ve had the opportunity to manage four diverse and high‑impact brands—Jupiter, Sport, Zest, and Raider—each with unique consumer segments, giving me a wide-spectrum perspective on TG behavior, needs, and motivations.My expertise spans end‑to‑end brand management, GTM strategy, creative and communication development, in-market activations, retail branding, and digital-led engagement. I’ve led 16+ integrated campaigns, managed high-value marketing budgets (120+ Cr), and driven consistent brand storytelling across 7 digital platforms.I am passionate about insights-driven marketing, which has helped me execute high-impact launches (including the successful debut of TVS Jupiter), strengthen influencer ecosystems across global markets, and elevate customer and channel experiences through structured immersion programs.From building India’s first Exclusive Brand Outlet for VAHDAM (resulting in 63% higher footfall) to leading multi-city retail activations, sales promotions, and dealer engagement events, I thrive in roles that demand creativity, agility, and strong cross-functional collaboration.I believe great brands are built where strategy meets storytelling—and I’m driven to create that magic every day.

Experience

1. Brand Manager

   TVS Motor Company

   Apr 2026 — Present

Education

• Devi Ahilya Vishwavidyalaya, Indore

  Bachelor of Business Administration - BBA, E-Commerce/Electronic Commerce

  2013 — 2016

• Devi Ahilya Vishwavidyalaya

  Master of Business Administration - MBA, Marketing

  2016 — 2018

• The Emerald Heights International School, Indore

  School, Commerce

  2000 — 2012