Colleen Taylor
Manager, Physician Strategy & Marketing @Novant Health
Signup · Get unlimited contacts
WORK HISTORY
Manager, Physician Strategy & Marketing @Novant Health
Charlotte, NC, US
Lead physician engagement marketing strategy connecting community clinicians with specialists across five clinical institutes.Highlights• Built physician engagement platform reaching 22K+ referring clinicians across 19 hospitals and 750+ clinics• Launched Physician Connect email program delivering emails with engagement exceeding healthcare benchmarks• Produced specialist thought leadership content driving 84K+ web sessions• Executed digital campaigns generating 2.56M impressions and 15K+ clinician clicks• Linked engagement programs to referral analytics driving 16.7K specialty referrals and 5.4K completed visits
EDUCATION
Derham Hall, Saint Paul, MN
High School, High school dipoloma
Boston College
BA, Communications / Advertising
SKILLS
ABOUT COLLEEN TAYLOR
I build marketing strategies that make complex organizations easier to understand and easier to trust.My career has taken me through healthcare systems, financial services, agency leadership, and entrepreneurial consulting. Across each role, my focus has been the same: translating expertise into clear narratives that strengthen relationships and drive growth.At Novant Health, I lead physician engagement marketing connecting community clinicians with specialty care across multiple clinical institutes. These programs combine thought leadership, targeted digital outreach, and referral analytics to increase visibility and access to specialty care.Earlier in my career, I led integrated marketing initiatives at Wells Fargo, directed client strategy for a boutique marketing agency, and founded a brand strategy consultancy serving hospitality, legal, architecture, and professional services clients—including award-winning Boston restaurants.My work has been recognized by the Healthcare and Physician Marketing Society (CHPRMS) with multiple industry awards including Golden Tusk and Wallie Awards.I’m particularly energized by work that sits at the intersection of:• brand strategy• storytelling and thought leadership• relationship-driven marketing• complex service organizations
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.