Aaron Garcia
VP, Information Technology | Global Digital Transformation & Media Operations | Strategic Advisor to Major Studios
- Role
- Consultant at Highland Film Group
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Aaron Garcia
I help global media and entertainment organizations navigate the high-stakes intersection of technology and content distribution. With over 30 years of experience, with 20 years in an executive role. I specialize in building the digital backbone required to move content from \"lens to living room\" at scale. I\'m currently implementing an end-to-end Generative AI pipeline with Make.com as the orchestration layer, reducing manual content production cycles by 70% for an e-commerce startup. Throughout my career at NBCU, Sony Pictures, and Disney, I have focused on transforming legacy IT into a driver of measurable cash value. My track record includes:Strategic Transformation: Architected a $13M digital roadmap at NBCU that avoided $1M+ in annual maintenance while modernizing global theatrical and home entertainment workflows.M&A & Partnerships: Led the DreamWorks Animation IT integration and steered a $16M Joint Venture project with Warner Bros. that yielded a $60M total cash benefit.Operational Efficiency: Rationalized 35 legacy systems down to 12 core applications using SAP, Salesforce, and Snowflake, significantly reducing complexity and cost.Product Leadership: Scaled international distribution platforms across 20+ territories and managed a 5th Kind digital dailies migration for over users.Whether it’s optimizing a global supply chain or navigating the complexities of post-production technology, my goal is to ensure technology never bottlenecks creativity, but rather accelerates it.
Experience
Consultant
Jan 2022 — Present · Los Angeles, CA, US
providing expertise as needed to inform business strategies, elevate company oerings, and identify opportunities for increasing revenue.
Education
Brigham Young University
Bachelor's degree, Film/Cinema/Video Studies
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