Setu A.

About Setu A.

I build the frameworks that enable teams to deliver platform transformations at scale.Currently leading 20+ program managers across PayPal\'s merchant and commerce platforms, orchestrating execution for 50+ engineering teams. My work focuses on three areas: establishing systematic collaboration across organizations, translating technical complexity into strategic clarity, and developing leaders who drive meaningful outcomes.What I\'m Working On Embedded Path Platform — Directed delivery of modular SDK/API integration positioning PayPal among only three companies globally (with Stripe and Adyen) offering partner-controlled payment experiences at scale AI-Powered Commerce — Enabling teams delivering AI onboarding (88% completion, 7-day payment capability) and reimagined merchant experiences ($11M revenue,$6.5M savings,+260bps activation) Partner Ecosystem — Orchestrating integrations for Shopify, Wix, BigCommerce, Intuit, Shift4, Evercommerce, Otter, and vertical SaaS platformsCareer Highlights→ Led PayPal\'s $380B acquiring transformation affecting 11M merchants and 350M+ consumers—managing external partnerships with Worldpay, Fiserv, and Deutsche Bank while coordinating 40+ internal teams through zero-disruption execution→ Pioneered Platform Capability Model restructuring siloed teams into unified capability pods, trained 250+ global program managers, drove $182M revenue growth and 300bps authorization improvement→ Built organizations managing 35 and 15 program managers respectively across Consumer ($20B TPV,$597M revenue), Tokenization ($14.1B TPV), P2P ($2.09B), and XOOM ($380M) portfoliosBeyond PayPalCo-founding Wiz Investments—building AI-powered wealth management platform that makes sophisticated investing strategies accessible through machine learning and behavioral finance.My ApproachI believe the best leaders create the conditions for teams to succeed, not do the work themselves. That means:• Removing roadblocks before they become escalations• Asking the right questions to surface hidden dependencies • Making clear decisions when ambiguity stalls progress• Building trust through transparent communication• Developing people by putting them in positions to shineAfter 15+ years in payments and fintech, I\'m energized by platform thinking, AI integration, and building teams that deliver what seems impossible.Let\'s ConnectOpen to conversations about platform strategy, payment innovation, AI commerce, program leadership, or anything fintech. Happy to share lessons learned from large-scale transformations

Experience

1. Co-founder

   Wiz Investments

   Jan 2017 — Present · San Francisco, CA, US

   Building AI-powered wealth management platform. Artificial Intelligence as a Service (#AIaaS) for Investments and Wealth Management as a Service (#WMaaS)Focus:• Personalized investment insights through machine learning• Responsible investing strategies• Automated portfolio optimization• Behavioral finance analysis

Education

• The University of Tulsa

  Master of Science - MS, Electrical Engineering & Neural Networks

• University of California, Berkeley, Haas School of Business

  Executive Education

  2021 — 2021