Gerson Morales

About Gerson Morales

I enable organizations to scale, transform, and lead through technology by aligning enterprise IT strategy with measurable business outcomes. My focus is on delivering sustainable value-modernizing platforms, embedding automation, AI, and analytics, and driving cloud and DevOps adoption to create resilient, high-performing technology organizations and leading enterprise-wide adoption of new technology.With leadership experience across Fortune 100 and private equity–backed companies-including global teams in North America, Latin America, Europe, and India-I specialize in modernizing complex environments and creating scalable, resilient technology capabilities.Signature Impact•Unlocked $17M+ in capital for reinvestment into growth initiatives through strategic cost optimization, cloud economics (FinOps), and vendor ecosystem orchestration. Owned $24M+ budgets and managed $32M+ program portfolios.•Reduced customer impacting critical P1 incidents by 40% through enhanced observability and proactive risk management. Cut financial close cycle delays by 2 days.•Scaled global technology organizations from 7 to 39, led 160+ professionals across the US, UK, India, and Costa Rica, and expanded technical capacity by 30+ roles while establishing robust governance and delivery discipline.•Delivered enterprise-scale technology transformation outcomes, stabilized and transformed IT organizations during multiple executive transitions.Leadership ApproachI focus on creating transparency, alignment, and accountability—developing empowered global teams, resilient operating models, and a data-driven culture that supports transformation at scale. My leadership integrates strategy, execution, and technical depth to deliver predictable, measurable outcomes.I am passionate about elevating how organizations use cloud, data, automation, and modern platforms to create competitive advantage. I welcome conversations on technology transformation, modern operating models, and enterprise-scale execution.Core Competencies:Enterprise Technology Strategy • Digital Transformation Leadership • AI Strategy & Implementation • Data & Analytics Enablement • Cloud & DevOps Modernization • IT Governance & Risk Management • Technology-Enabled Business Value Creation • M&A Technology Integration & Due Diligence • Organizational Change Leadership • Vendor Ecosystem Orchestration • IT Operations & Service Delivery • Enterprise & Solution Architecture • IT Financial Transparency & ROI

Experience

1. Vice President - Enterprise Technology and Core Platforms

   BrandSafway

   Jan 2024 — Present · Atlanta, GA, US

   Drove executive alignment to shape and deliver an enterprise IT transformation strategy and standardize a global hub operating model for a PE backed,$5.5B+ global industrial services company with operations in 30+ countries. Owned $24M budget and led Enterprise Technology, Go-To-Market, Core Platforms, Financial Reporting, and Software Development functions. Spearheaded cloud adoption, data platform modernization, and enterprise architecture to deliver measurable technology outcomes. Managed vendor relationships, implemented automation and integration frameworks, and built high-performing teams to accelerate technology modernization and value delivery.•Launched a global hub operating model, enabling phased IT transformation delivery, expanding talent by 30+ roles, and achieving $4.5M in cost avoidance through capability expansion in India and Costa Rica.•Delivered operational efficiencies and $5.8M in cost savings through strategic vendor consolidation, enabling RPA adoption and integration frameworks that unlocked modern technology and innovation workstreams.•Built Data & Analytics platform MVP (Azure, Coalesce, Snowflake, Power BI), delivering actionable insights for GL, AR, AP, and Job Cost analytics, reduced month-end close delays by 2 days and cut key report creation time from ~8 hours to ~30 minutes.•Established Cloud and DevOps ecosystem foundation with measurable velocity metrics (sprint burndown, lead/cycle time, defect tracking), improving delivery predictability and team productivity across IT organization.•Rebuilt Go-To-Market and Core Platform organizations, secured new development partners, addressed unsupported business processes, and executed Payroll, CLM, and SFDC programs, achieving predictable delivery for the first four planned programs.

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration - MBA

• University of Houston-Clear Lake

  Master of Science - MS, Management Information Systems, General

• Illinois Institute of Technology

  Bachelor of Science - BS, Computer Engineering